AUSTIN, Texas--(BUSINESS WIRE)--Kestra Holdings, an industry-leading wealth management platform provider, today announced the appointment of global marketing executive, Chris MacLaughlin, as the new Chief Marketing Officer (CMO) and Executive Vice President.
In this role, MacLaughlin will drive the marketing strategy for Kestra Holdings and its subsidiaries and build the team and infrastructure needed to develop and execute best-in-class, integrated marketing initiatives across various channels including websites, social media, industry events, and PR. As CMO, MacLaughlin will work closely with executives throughout the company ecosystem to set and monitor goals and ensure a consistent narrative across business units.
“I am thrilled to be joining Kestra Holdings. The leadership team is top-notch — incredibly energized, passionate, and committed to the financial professionals they serve,” said MacLaughlin. “I look forward to working with the team to mine our full marketing potential: to build a business-to-business (B2B) lead generation engine and ultimately, maximally serve the financial professionals on our platform.”
Before coming to Kestra Holdings, MacLaughlin served as CMO for IBM Global Financing and IBM’s Global Partner Ecosystem. Earlier, she was also a Partner at Ogilvy & Mather Advertising.
With more than 20 years of experience, she is an expert in strategic planning, marketing campaigns, and distribution channels management. Within her first six months at Kestra Holdings, MacLaughlin hopes to expand marketing capabilities and build a B2B lead generation engine.
“Chris is a global brand builder and a proven marketer,” said James Poer, CEO of Kestra Holdings. “She is also extremely passionate about her craft and has not wasted a second getting to know our subsidiaries and how each individual story intertwines into the bigger picture. I’m confident she will help us tell our story more effectively and elevate the brands within Kestra Holdings.”
MacLaughlin received her Bachelor of Arts in Mass Communications from University of California, Los Angeles and also serves on the UCLA Alumni Association’s board of directors.
About Kestra Holdings
Kestra Holdings offers industry-leading wealth management platforms for independent wealth management professionals nationwide. With an innovative culture that celebrates independence, the company seeks to redefine the future of the advisory industry through superior service, cutting-edge technology, and preeminent resources that every financial professional needs to succeed in the market now and in the years to come.
Kestra Holdings companies collectively oversee $122 billion in assets under administration (AUA) and support more than 2,400 independent financial professionals across the country in delivering comprehensive securities, trust, and investment advisory services to their clients.
Kestra Holdings is the direct or indirect parent company of Arden Trust Company, Bluespring Wealth Partners, LLC (including its investment adviser and wealth management firm subsidiaries), Kestra Investment Services, LLC, member FINRA/SIPC, Grove Point Investments, LCC, member FINRA/SIPC, as well as Kestra Advisory Services, LLC, Kestra Private Wealth Services, LLC, Grove Point Advisor, LLC, and Kestra Institutional Services, LLC, all federally registered investment advisers.
