LIVERMORE, Calif.--(BUSINESS WIRE)--Today, Cupcake Vineyards is inviting wine lovers to choose their joy with the announcement of its first-ever Summer of Joy sweepstakes. The sweepstakes features over 200 prizes spanning 10 categories including, “Joy of Food”; “Joy of Relaxing”; “Joy of Travel”; “Joy of Movies” and “Joy of Camping.”
In this customizable sweepstakes, consumers can enter for a chance to win in the category that best aligns with how they find their joy, including a ski/snowboarding trip to a prestigious resort, a six-night trip to Hawaii and a weeklong glamping getaway.
Participation in the sweepstakes begins on the Cupcake Summer of Joy website, accessible by scanning the QR code found under select screw caps of Cupcake Vineyards wines, or by requesting a free code. After scanning the QR code, consumers are taken through an immersive digital experience, with the option of entering the sweepstakes. Upon entering the sweepstakes, consumers will select the category that brings them joy, such as music, sports, travel, outdoor activities, and many other categories. Entrants can come back each day to watch custom videos, play games, and receive additional entries.
“We are so excited to launch our first-ever Summer of Joy sweepstakes,” says Cupcake Vineyards’ Senior Director of Marketing, Collin Cooney. “Our under-the-cap unique QR code technology is the first-of-its-kind on a national scale in the wine industry and provides consumers with an exciting way to engage with our brand and enter the sweepstakes all summer long.”
Consumers can find the Summer of Joy QR codes on bottles of the brand’s still varietals including Sauvignon Blanc, Pinot Grigio, Chardonnay and Pinot Noir*. For more details on the Summer of Joy Sweepstakes visit www.cupcakevineyards.com/summerofjoy. To learn more about Cupcake Vineyards wines and how you can #ChooseJoy all summer long, follow the brand on Instagram and Facebook @CupcakeVineyards or visit www.cupcakevineyards.com.
About Cupcake Vineyards
Launched in 2008, Cupcake Vineyards is consistently one of America’s top selling premium wine brands ($8-$11) by volume in the US. Cupcake’s winemaker, Jessica Tomei, and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities, and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Veneto and Asti, Italy; Pfalz, Germany; Marlborough, New Zealand; and Mendoza, Argentina. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/cupcakevineyards.
No purchase necessary to enter or win. Open only to legal residents of the U.S. and DC who are 21 years of age or older. Void where prohibited. The Cupcake® Vineyards Summer of Joy Sweepstakes starts on 7/1/2022 and ends on 9/5/2022. Sponsored by Cupcake Vineyards. For Official Rules and more information, visit www.cupcakevineyards.com/joysweeps.
*QR codes are not found on bottles of Malbec, Riesling, Rosé, and Angel Food.
© 2022 Cupcake Vineyards, Livermore, CA
