AUSTIN, Texas--(BUSINESS WIRE)--Redbud Brands, an operating holding company based in Austin and Los Angeles that is focused on creating, funding, and scaling “better-for-you” consumer businesses, today announces $46M in new investment led by Satori Capital, a Texas-based multi-strategy investment firm, with material participation from Sands Capital, and VMG Partners, along with numerous other consumer industry entrepreneurs and executives.
This new funding will be utilized to further support Redbud Brands’ commercialized portfolio brands with key hires and incremental resources to drive further customer acquisition and omni-channel expansion, as well as to continue to create, incubate, and launch new-to-the-world products and ideas.
Redbud Brands identifies business opportunities in attractive growth markets including food and beverage (alcohol and non-alcohol), health and wellness, beauty and personal care, and pet sectors, and then pursues those that it believes can evolve into transformative, valuable, and sustainable market leaders. Unlike many traditional venture capital firms, Redbud Brands provides its portfolio companies with a shared services infrastructure and offers guidance and access to capital through critical early-stage milestones, accelerating the growth and de-risking the most promising brands to help them to achieve their maximum potential.
“We believe that this venture studio model will become a more prominent component of the consumer venture/PE ecosystem going forward,” says Redbud Brands Founder, Brian Goldberg, who brings a proven track record as an entrepreneurial executive and investor in many highly successful consumer brands, including Amplify Snack Brands (makers of SkinnyPop Popcorn), Waterloo Sparkling Water, C4 Energy, Sweet Leaf Tea, and Deep Eddy Vodka. “Our investors have strong belief in our model that supports our Founders/GMs in what we call a ‘managed entrepreneurial’ setting. Our model solves for traditional pain points in brand growth by giving the operators early access to capital, high-quality talent and critical tools for development.”
“We are deeply aligned with Satori Capital and our other investors in our mission and vision for Redbud Brands and in the resources we provide our portfolio companies,” continues John Ferrari, Redbud Brands’ Operating Partner, and former executive at Urban Decay through the company’s exit to L’Oreal. “Satori will provide key strategic guidance in business-building and capital allocation, and we know their extensive knowledge and relationships across the health and wellness sector will benefit all of our brands.”
Redbud has a balanced portfolio with more than ten businesses that have either been launched or tracking to be launched soon. These brands include SunDaze, a low sugar, better-for-you fermented juice-based cocktail brand, and NAPJITSU, a supplement line that enhances performance and productivity.
“We are thrilled to partner with the talented and experienced team at Redbud,” adds Satori Capital co-founder Randy Eisenman. “We recognize consumers’ growing preference for better-for-you products, and we know that Redbud has the specialized knowledge and key relationships to capitalize on the shift toward healthier alternatives. The Redbud team's experience across many consumer verticals and their ability to add both strategic and operational value to their portfolio companies gives them a true advantage that we think will create tremendous value for our stakeholders.”
About Redbud Brands
Redbud Brands, LLC is an operating holding company based in Austin and Los Angeles focused on creating, incubating, and accelerating “better-for-you” consumer packaged goods and digital consumer brands and companies in the food and beverage, health and wellness, beauty, and pet sectors. Redbud’s 100+-person advisory team includes entrepreneurs, executives, influencers, and investors in the consumer packaged goods and technology sectors.
Redbud Brands’ founder, Brian Goldberg, has an impressive track record as a founder, C-level executive, investor, and advisor to more than 30 companies in the consumer products sector. He was a founding executive of Amplify Snack Brands (makers of SkinnyPop Popcorn), leading its IPO and exit to the Hershey Company, and he has many years of experience from early-stage through exits across many private equity-backed growth companies in the consumer space. Redbud Brands’ operating partner, John Ferrari, has more than 20 years of startup and growth company experience.
For more information, visit redbudbrands.com.
About Satori Capital
Satori Capital is a Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism. The firm’s purpose is to create, fund, and inspire businesses that elevate humanity. Satori expresses this philosophy through a variety of investment strategies including a private equity business, an alternative investments platform, an acceleration business, and a public equity strategy focused on environmentally sustainable businesses. For additional information, please visit www.satoricapital.com.
