GERMANTOWN, Wis.--(BUSINESS WIRE)--Prospect Hill Growth Partners ("PHGP"), a private equity firm focused on North American consumer and healthcare growth companies, is pleased to announce its acquisition of MOTIS Brands from Rotunda Capital Partners. MOTIS is a vertically integrated e-commerce leader in the loading, hauling, mobility, automotive and recreational segments. The MOTIS family of brands includes Silver Spring Mobility, Black Widow, Race Ramps, Elasco Products, HD Ramps, Pier d’ Nort, and MAC’s Custom Tie Downs.
CEO Rich Spratt will continue to lead MOTIS Brands and, together with PHGP, aims to continue driving strong growth organically and through complementary acquisitions. MOTIS is actively seeking acquisition targets that can benefit from MOTIS’ expertise in e-commerce, product development, supply chain logistics, and its broad channel expertise.
“MOTIS has built an exceptional platform for growing and scaling brands in e-commerce channels,” said David Fiorentino, Partner at PHGP, “MOTIS is a market leader in several end-markets, using data-driven decision making, effective merchandising, and sophisticated digital marketing capabilities to win in its channels.”
“We enjoyed our partnership with MOTIS and Rich and wish the team continued success,” said Corey Whisner, Partner at Rotunda Capital Partners. “Under our ownership, MOTIS transitioned from a one-website storefront to a leader in several categories, with US-based manufacturing, multiple branded DTC websites, and a proven acquisition platform.”
“We are very excited about our new partnership with Prospect Hill,” said Rich Spratt, CEO of Motis Brands. “MOTIS is well-positioned for continued growth, and PHGP’s experience in e-commerce and consumer products will complement and accelerate our plans. I want to thank Rotunda for their support during their ownership of the MOTIS platform.”
This is PHGP's fifth investment in the direct-to-consumer / e-commerce segment and reflects the Firm’s commitment to the continued consumer evolution towards digital commerce. The investment in MOTIS Brands also represents the seventh investment in Prospect Hill Growth Fund II, LP.
Ropes & Gray acted as legal counsel to Prospect Hill Growth Partners. Benesch Friedlander Coplan & Aronoff served as legal counsel and Brown Gibbons Lang & Company served as financial advisor to MOTIS Brands.
About MOTIS Brands
MOTIS Brands – Innovation Elevated. We believe life is best lived with full access to the people, projects and passions that move you. For loading, hauling, automotive and accessibility, our family of brands delivers innovation and value at every level. Headquartered in Germantown, WI, MOTIS Brands proudly manufactures and distributes a collection of industry leading brands including Discount Ramps, Race Ramps®, Silver Spring Mobility®, Heavy Duty Ramps®, Black Widow®, Guardian Industrial Products®, Harbor-Mate®, Pier d’ Nort®, Elasco Products®, and MAC’s Tie Downs®. For more, visit www.MOTISbrands.com.
About Prospect Hill Growth Partners, L.P.
Prospect Hill Growth Partners (www.prospecthillgrowth.com) is a Boston-area private equity firm that makes control equity investments in North American consumer and healthcare growth companies. The partners at Prospect Hill have collectively invested approximately $3 billion of capital in more than 35 portfolio companies over two decades. The partners’ successful investment track record has been built on their sector-focused investment strategy and expertise, a robust operational value-add model, and strong alignment of interests
About Rotunda Capital Partners
Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com.