DUBLIN--(BUSINESS WIRE)--The "Global Contextual Advertising Market (2022-2027) by Approach, Type, Deployment, Industry, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis" report has been added to ResearchAndMarkets.com's offering.
The Global Contextual Advertising Market is estimated to be USD 267.4 Bn in 2022 and is projected to reach USD 631.44 Bn by 2027, growing at a CAGR of 18.75%.
Market dynamics are forces that impact the prices and behaviors of the Global Contextual Advertising Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Countries Studied
America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Competitive Quadrant
The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Ansoff Analysis
The report presents a detailed Ansoff matrix analysis for the Global Contextual Advertising Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
The analyst analyses the Global Contextual Advertising Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
Based on the SWOT analysis conducted on the industry and industry players, The analyst has devised suitable strategies for market growth.
Why buy this report?
- The report offers a comprehensive evaluation of the Global Contextual Advertising Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
- The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.
Market Dynamics
Drivers
- Increase in Social Media Users and Mobile Advertising
- Rising Adoption of Big Data Analytics and AI in Digital Marketing
Restraints
- Privacy Concern Owing to Behavioral Tracking
- Different and Stringent Government Regulation
Opportunities
- Increasing Constant Advancement due to AR and VR
- Digitally Engagement of Customers
Challenges
- Technical Drawbacks
Market Segmentations
The Global Contextual Advertising Market is segmented based on Approach, Type, Deployment, Industry, and Geography.
- By Approach, the market is classified into Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, and Contextual Billboard Advertising.
- By Type, the market is classified into Activity-Based Advertising, Location-Based Advertising, and Others.
- By Deployment, the market is classified into Mobile Devices, Desktops, and Digital Billboards.
- By Industry, the market is classified into Consumer Goods, Retail, and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel, Transportation, and Automobiles, Healthcare, Academia and Government, and Others.
- By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.
Companies Mentioned
- Act-On Software
- Adobe Systems
- Amazon.com Inc
- Amobee Inc
- Meta Platforms Inc
- Flurry Flytxt
- Google LLC
- IAC (Inter Active Corp)
- Infolinks Media LLC
- InMobi Marketo Inc
- Microsoft Corp
- One by AOL
- SAP SE
- SimplyCast
- Twitter Inc
- Yahoo Inc
For more information about this report visit https://www.researchandmarkets.com/r/cpnyd5
