MIAMI--(BUSINESS WIRE)--Frida, the parent company behind Frida Baby and Frida Mom, announced the launch of Frida Mom C-Section Recovery - a comprehensive line of products curated and thoughtfully designed to improve the maternal post-op recovery experience.
After the groundbreaking launch of Frida Mom’s first postpartum recovery line in 2019, the brand is now expanding its innovative solutions to address the unique, and often-overlooked physical challenges new moms endure following a C-Section. Of the 4 million women who give birth each year, close to one-third are via C-Section, and 68% of those are unplanned, leaving women unprepared for the physical impact on their bodies, and fumbling their way through the recovery process. At the hospital, they’re given post-op solutions designed for other surgeries (like hernia belts) and once home, they’re left scouring message boards to hack their way through pain relief (like holding throw pillows against their incisions when coughing or sneezing). Culturally, we’ve done these women a disservice by painting a picture of C-Section moms as “lucky” to have skipped a vaginal delivery, often labeling it “the easy way out.” Anyone who’s had a C-Section would agree there is no easy exit. The Frida Mom C-Section Recovery line is the first of its kind designed to address the ubiquitous physical pain that each woman recovering from a C-Section experiences - from crippling abdominal recovery to healthy scar formation.
“The fact that doctors have been performing C-sections for centuries, yet there’s been no innovation to support these women through such a major physical transformation into motherhood is astonishing,” says Chelsea Hirschhorn, Frida CEO and soon to be mom of 4. While other brands may view these one million moms a year as too small a consumer segment to invest in, “We believe every woman deserves to have an arsenal of effective, high quality, accessible solutions to navigate the postpartum recovery experience - regardless of how she got the baby out,” says Chelsea. “C-Section moms have been an afterthought when it comes to preparation, information and support, until now,” says Cheslea. “Our mission is to prepare women for these transformative life experiences, and in service of that mission we’ve taken a more holistic approach to serving this community by addressing all possible outcomes.”
The end result is Frida Mom C-Section Recovery - a function-forward line that eases moms’ post-op recovery pain, and prepares her with a comprehensive set of solutions designed for the physical realities these women navigate after birth. The following products are now available at Target, Amazon, FridaMom.com and soon at BuyBuyBaby:
- Upside Down Peri Bottle reduces bending over to wipe + gentle incision cleansing
- C-Section Disposable Underwear covers incision with stretchy, mesh-free wear
- C-Section Recovery Band protects incision from all sides & soothes with hot + cold therapy on belly + back
- Silicone Scar Patches promote healthy scar healing by covering the whole scar with dermatologist recommended silicone
- Postpartum Abdominal Support Binder provides targeted core compression & support after vaginal & C-Section deliveries
- C-Section Recovery Kit gives post-op body the attention it deserves all in one kit
Now, Frida Mom is here to holistically address all moms’ postpartum recovery needs no matter the type of delivery - because raising a human requires feeling like a human.
