NEW YORK--(BUSINESS WIRE)--Rho announced today the appointment of its first Vice President and head of Marketing, Christine Cuoco, and new Vice President of Sales, Michael Allain. These hires will strengthen Rho’s position as the next-generation cash and spend management solution for growing companies.
Rho delivers a single, frictionless platform that combines corporate cards, cash management and accounts payable into one, easy-to-use product designed to automate and streamline business’ financial operations and fuel growth. The company supports thousands of users across a variety of industries, from direct-to-consumer, to construction, to healthcare. Since its launch in 2019, Rho has processed $5.5B in transactions and is on pace to reach $10B by the end of 2022.
Cuoco joins Rho after spending 20 years developing and scaling top brands, including American Express, Twitter and most recently, LinkedIn, where she was Senior Director of Brand, Content & Community Marketing. She will be responsible for growing Rho’s marketing team, strengthening the brand, and engaging key customers.
“Scaling a company without losing its humanity is top of mind for me,” said Christine Cuoco. “Rho has fostered a strong, diverse customer base with conviction in our brand. There’s a tremendous opportunity within the market for Rho, and I’m excited to continue building our community and demonstrating that the company is an essential partner for these organizations in their growth.”
Alongside Cuoco, Rho has hired VP of Sales Michael Allain. Allain brings more than 15 years of payment sales experience to the role, most recently as Regional Vice President and General Manager at American Express. At Rho, he will oversee the sales team and be responsible for driving customer growth.
“Over the course of my career, I’ve observed the challenges and complexities that impact the corporate spend and cash management industry,” said Allain. “I’m so impressed with the holistic solution that the Rho team has developed, and I’m excited to apply my experience to continue reinventing this category.”
“Christine and Michael’s collective experience working at top payments and technology companies will be invaluable as we continue our mission to make finance frictionless for organizations,” said Everett Cook, co-founder and CEO of Rho.
About Rho
Rho is a leading financial platform combining corporate cards, cash management and accounts payable into one, easy-to-use product designed to automate and streamline business’ financial operations and fuel growth. Founded in 2018 by Everett Cook and Alex Wheldon, with a mission to make finance frictionless for organizations, Rho supports high-growth companies, from seed stage to IPO and beyond, spanning a variety of industries. Rho has raised $105 million to date from investors including DFJ Growth, Dragoneer Investment Group, Inspired Capital, and M13. For more information, visit www.rho.co.
*Banking services under the Rho brand currently are provided by Evolve Bank and Trust, Member FDIC and Sterling National Bank, Member FDIC. Card services under the Rho brand issued by Sterling National Bank, Member FDIC.
