IRVINE, Calif.--(BUSINESS WIRE)--Following a strong performance in Q4 2021, QooQoo announces the addition of experienced talent to its creative department. As such, two medical writers have been onboarded as part of a broader strategy to boost and broaden agency capabilities and presence in 2022. According to Clay Daniells, QooQoo President and CEO, these medical writers are key hires at an important point in the agency’s growth and will help elevate the agency’s current standard of creative and content excellence.
Erica Henkel brings QooQoo over 10 years of health care marketing experience, producing strategic and impactful campaigns and materials for Optum Behavioral Health, Fingerpaint Marketing and Pacific Communications. Her unique, user-centric style has benefited various high-profile clients, including Allergan Aesthetics, Ferring Pharmaceuticals and CSL Behring, as well as multiple leading brands, most notably BOTOX® Cosmetic. Erica is based in Southern California.
Andrew Pascual comes to QooQoo from Evoke Giant in San Francisco. While at Evoke Giant, Andrew developed physician and consumer materials for various clients, including Bristol Myers Squibb, Lundbeck, Coherus BioSciences and Aimmune Therapeutics. He was a key player in multiple impactful product launches during his tenure. Andrew is based in the San Francisco Bay Area.
“These are key positions at QooQoo,” Daniells said. “We have a strong reputation for content creation, and these two will allow us to increase our creative output. Their impact on our creative ideations and strategic storytelling will be immediate. The entire QooQoo team is thrilled to have them.”
QooQoo is a creative brand agency that identifies, creates and manages the real-time impact of ideas throughout the marketing cycle, giving clients the power to spread the QooQooness through one-to-one, one-to-some and one-to-many interactions that change minds and markets. QooQoo services include strategic planning, creation, execution and delivery in branding, digital social media, sales and traditional channels for health care manufacturers.
