TORONTO--(BUSINESS WIRE)--General Assembly Holdings Limited (the “Company” or “GA Pizza”) (TSXV: GA), an innovative, premium consumer packaged goods (“CPG”) brand dedicated to making delicious pizzas available to everyone, everywhere, today announces that its par-baked, leavened frozen pizzas are now available at Whole Foods Market stores in Ontario.
Four popular GA Pizza SKUs—including meat-free and plant-based options—are now stocking the freezers of select Whole Foods Market stores.
“GA Pizza is bringing Whole Foods Market shoppers a high-quality frozen pizza option with phenomenal taste,” said Grant Daisley, Senior Local Forager for Whole Foods Market’s British Columbia and Ontario stores. “We’re excited to introduce this product to our Ontario customers and for them to begin discovering GA Pizza’s offerings in our frozen aisles.”
“GA Pizza’s launch in Whole Foods Market stores is a significant milestone for us,” said Ali Khan Lalani, Founder and CEO of GA Pizza. “As we’ve grown our presence in retail stores, we’ve been careful to work with brands that are committed to quality, freshness, and flavour. Few banners exemplify that like Whole Foods Market.”
The addition of Ontario Whole Foods Market stores is a marquee addition to GA Pizza’s growing wholesale channel. Since the start of 2022, the number of retail doors carrying the Company’s frozen pizzas has more than doubled to 260. In the first quarter alone, the Company began supplying 59 full-service Sobeys stores in Ontario and 53 midsized local retail doors in Western Canada, as well as the industry-leading Voilà by Sobeys home-delivery platform. With distribution via UNFI Canada and support from Propel Natural Brands, GA Pizza is on track to reach 400 grocery stores by the end of 2022.
About GA Pizza
GA Pizza began its life as a fast-casual pizza restaurant in the heart of Toronto. Four years later, we also offer a freezer-to-table consumer packaged goods line and a revolutionary direct-to-consumer eCommerce experience—not to mention a pizza box with more than one pizza in it. Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us in your freezer or visit gapizza.com for more information.
Visit invest.gapizza.com or gapizza.com for more information.
Cautionary Notice
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Forward-Looking Information
This press release contains statements which constitute “forward-looking information” or “forward-looking statements” (together “forward-looking information”) within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs, and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding anticipated increases to the Company's production capacity at the master facility and the Company's growth strategy.
Investors are cautioned that forward-looking information is not based on historical facts but instead reflect the Company’s management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance, or achievements of the combined company. Among key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there being no market for the securities of the Company; the Company’s limited operating history; global economic risk; COVID-19’s impact on the Company; the general economic environment; cybersecurity risks; financial projections may prove materially inaccurate or incorrect; the Company may experience difficulties to forecast sales; general competition in the industry from other companies; management of growth-related risks; reliance on management; risks relating to insurance; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be adversely affected by increased labour costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns and demographic trends could cause sales to decline; changes in nutrition and food regulation; failure to establish our master production facility; failure to expand production capacity; disruption at our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in internet and social media search algorithms; risks associated with leasing commercial and retail space; third party reliance for shipping and payment processing; environmental laws; we may not persuade customers of the benefits of paying our prices for higher-quality food; our marketing and advertising strategies may not be successful, which could adversely impact our business; requirements for further financing; the Company may prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the business of the Company and market conditions.
Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated, or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.
