LOS ANGELES--(BUSINESS WIRE)--National real estate investment, management and development firm Lowe today announced that Terri A. Haack has been named Senior Vice President of Lowe and CoralTree Hospitality. Haack, a 20-year veteran of the firm and a member of its shareholder group, will continue to play an integral role in the senior leadership of Lowe and its operating company, CoralTree Hospitality, as she works with the firm’s hospitality teams on their many new ventures around the country. Haack’s experience in the firm and multiple hospitality industry leadership roles will assist Lowe in the pursuit of acquiring and developing luxury resort and hotel assets and will benefit CoralTree Hospitality’s hotel, resort and vacation rental portfolio across the country.
“Terri has been an outstanding President of Terranea, leading the Resort from its opening during the Great Recession, guiding the creation and evolution of the Terranea brand and, most recently, navigating the challenges of the global pandemic with strength and grace,” said Rob Lowe, co-CEO of Lowe. “Her vast leadership experience, industry insights and representation of Lowe and CoralTree at the national and international levels position her to foster continued growth of our hospitality businesses activities.”
For the last 15 years, Haack has served as President of Terranea Resort, a 102-acre Southern California coastal resort developed and co-owned by Lowe and managed by CoralTree Hospitality. Haack led Terranea through predevelopment to its 2009 opening and on to national recognition as one of the premier resorts in America. She was instrumental in fostering Terranea’s commitment to the environment and the community. Under her leadership, the resort and its team have garnered an extensive list of awards, recognitions and accolades.
An active industry and community leader Haack serves on the board of several organizations and has garnered numerous awards. Haack is currently a board member of the American Hotel & Lodging Association (AHLA), was the first woman to receive its coveted “Resort Executive of the Year” award, was recognized with AHLA’s 2020 Stars of the Industry “Paving the Way” Award and with its national award for General Manager of the Year.
Haack was the 2019 recipient of the Lifetime Achievement Award by Hospitality Sales and Marketing Association International (HSMAI) Los Angeles and nationally recognized by HSMAI as one of the Top 25 Minds in Sales, Marketing, and Revenue.
She is Chairman of the AHLEF Educational Foundation Scholarship Committee, Past Chairman and Member of the Board of the California Hotel & Lodging Association (CHLA) and a founding Board Member and Past Chairman of the ForWard Executive Council. Haack is also a member of the strategic planning board for Marymount California University, member of the President’s Advisory Council of Palos Verdes Peninsula Land Conservancy, on the Board of Directors and Executive Committee for Habitat for Humanity of Greater Los Angeles, and Past Chairman and Board member for the Palos Verdes Chamber of Commerce.
With a distinguished career spanning more than 40 years in hotel and resort operations management, prior to Terranea, Haack was Executive Vice President and Managing Director at Lowe’s Wild Dunes Resort in Charleston, SC. Prior to joining the company, Haack was Executive Vice President and Managing Director of Kingsmill Resort in Williamsburg, VA. Haack holds a Bachelor of Science Degree in Business Administration and a Master of Arts in Organizational Management
About Lowe
Los Angeles-based Lowe, formerly known as Lowe Enterprises, is a leading national real estate investment, development and management firm. Over the past 50 years, it has developed, acquired or managed more than $32 billion of real estate assets nationwide as it pursued its mission to build value in real estate by creating innovative, lasting environments and meaningful experiences that connect people and place. Lowe currently has more than $1.5 billion in commercial real estate projects in the pipeline or under development and more than 7 million square feet of commercial property under management by wholly owned subsidiary Hospitality at Work®. In addition to its Los Angeles headquarters, Lowe maintains regional offices in Southern California, Northern California, Charleston, Denver, Seattle, and Washington, DC. For more information visit www.Lowe-RE.com.
About CoralTree Hospitality
Launched in December 2018, CoralTree Hospitality is a wholly-owned subsidiary of Los Angeles-based Lowe, a real estate investment, management and development firm. Colorado-based CoralTree delivers distinctive, memorable experiences that celebrate the surroundings, culture and community of each property. CoralTree was named among the top 20 hotel management companies in the U.S. after only one year of operation by Hotel Business magazine. The company provides marketing licensing, hospitality, and asset management services to hotels and resorts in the United States. The collection includes independent, branded and soft-branded properties such as Terranea Resort on the Southern California coast, Hotel Lincoln in Chicago, The Woodlands Resort in Houston, Suncadia in Cle Elum, the Eddy Taproom & Hotel in Golden, Colorado, four Magnolia Hotels located in Denver, Houston, St. Louis and Omaha as well as the new Lake Nona Wave Hotel in Orlando, Florida, which opened in late 2021. For more information on CoralTree, visit www.CoralTreeHospitality.com.
