SMITHFIELD, R.I.--(BUSINESS WIRE)--FGX International, a leading eyewear designer and marketer, is launching four new eyewear collections from its marquee brand, Foster Grant, showcasing major innovation in design and functionality across eyewear categories including reading glasses, sunglasses, and blue light glasses. In celebration, Foster Grant has teamed up with celebrity stylists Wayman + Micah to showcase the unique variety of styles and features that these newly released eyewear options can provide.
Innovation is at the core of everything conceptualized, designed, and produced by FGX, the owner of Foster Grant, the #1 selling non-prescription reading glasses brand* in the world and the #1 selling sunglasses brand in the U.S.**
Foster Grant® Styles for Y.O.U.TM: Foster Grant is releasing a ground-breaking collection, pioneering the way eyewear should be interpreted by consumers, focusing on inclusive fits and styles for all.
“Inclusivity and diversity in fashion should absolutely extend to eyewear,” said Matthew Coon, SVP Product Design & Development, FGX. “Styles for Y.O.U. has reinvented the way customers perceive eyewear, with a broad selection of designs and styles that are intentionally created to fit and complement a variety of diverse face shapes.”
Celebrity stylists Wayman + Micah have teamed up with Foster Grant to bring awareness to the new Styles for Y.O.U. collection, applauding the specifications and innovation that the line brings to complement customers’ differences.
“Everyone is different – and everybody needs something different when it comes to styling. In so many aspects of fashion, there is rightfully an extensive range of styles, sizes, color tones and fits to ensure that there is something unique and perfectly tailored for everyone,” said Wayman Bannerman. “Eyewear is no exception. As the industry authority, Foster Grant’s new Styles for Y.O.U. collection has reinvented eyewear in a way that is inclusive of all face shapes,” added Micah McDonald.
The Foster Grant Styles for Y.O.U. collection includes 25 total styles across sunglasses, reading glasses, and blue light glasses. Unique fits include styles for customers with low nose bridges, high cheekbones, and/or wider faces. Available at fostergrant.com and amazon.com for $30.95.
Foster Grant® Pop of Power Blue Light Readers: Innovation extends to the blue light reading glasses segment with Foster Grant’s latest lens technology in the new Pop of Power collection. These blue light glasses have a small segment on the bottom of the lens with reader magnification.
“The lens technology we have adopted in our new Pop of Power collection gives our consumers an actual ‘pop’ of magnification where they need it, while seamlessly blending into the lens,” said Mark Flanagan, Senior Director of Design, FGX. “This new innovative lens technology solves a major problem for many consumers who are frustrated with constantly putting on and taking off their blue light glasses or reading glasses.”
The collection consists of eight styles with seven diopters ranging from +1.25 - +3.00 for $34.95 and available at fostergrant.com and amazon.com.
Foster Grant® To-Go: As the #1 selling non-prescription reading glasses brand in the world* Foster Grant is the industry authority on over-the-counter reading glasses. The Foster Grant To-Go collection brings a new level of convenience to customers looking to incorporate an additional pair of reading, blue light, or sunglasses into their busy lifestyles.
The Super Flat collection delivers unprecedented convenience through innovation never seen before. The collection includes “paper thin” reading glasses, blue light glasses and sunglasses that are designed to slide easily into pockets and bags, taking up little space. The Super Flat styles are modern silhouettes including way-style, round shapes, and aviators in a variety of colors retailing for $39.95 at fostergrant.com and amazon.com.
Folding Micro Readers and Ultra Slim readers round out the Foster Grant To-Go collection, with styles that bend and slide to fit into small spaces, offering customers ease of use wherever they are.
Foster Grant® Polarized for Digital Devices: A modern-day innovation from Foster Grant brings easy viewing to customers who find themselves on screens outdoors. The latest polarized lens technology allows sunglasses wearers to see more clearly on digital devices, while still offering all the loved benefits of a polarized lens. The collection offers six different, on-trend sunglasses styles that retail for $31 at fostergrant.com and amazon.com.
About FGX
FGX International, an EssilorLuxottica company, is a leading designer and marketer of nonprescription reading glasses, optical frames, and sunglasses with a portfolio of established, highly recognized eyewear brands and ecommerce channels including Foster Grant®, Gargoyles®, Readers.com®, SunglassWarehouse.com®, and SolarShield®. For more information, visit fgxi.com.
*Source: Euromonitor International Limited, Eyewear 2022 edition, retail value RSP in the US, 2020 data. FGX International Inc. is a subsidiary of EssilorLuxottica SA.
**Source: VisionWatch 12ME Plano Sunglass: Total report, Total sunglass sales by brand - units, for 12ME March 2021 (The Vision Council, March 2021).
