VANCOUVER, British Columbia--(BUSINESS WIRE)--Caboo Products, the retail market leader in household tree-free products, is excited to offer its products directly to consumers with a new website and a completely new look. The new branding brings some fun to household paper and highlights the reason consumers make the switch from traditional TP and Paper Towels – to save trees.
“We started Caboo when there were no environmentally friendly paper products, everything was made from trees. We wanted to change the way people think about their disposable products and realize they could help save our forests with a product like Caboo.” says Caboo CEO & Co-Founder Albert Addante. “Over the years we have seen consumers evolve past traditional green packaging. They have also evolved to shop online and we wanted to offer them the ability to buy directly from us and set up a subscription. We are excited to bring some fun with our new brand and connect directly with Caboo customers.”
The new Caboo website will offer consumers toilet paper, paper towels, and wipes. Current offerings are below:
- Toilet Paper – 24 Rolls (MSRP $29.99)
- Paper Towels – 12 Rolls (MSRP $29.99)
- Baby Wipes – 3 Pack Bundle (MSRP $19.99)
Supporting Caboo in its design and e-comm efforts are a dream team of individuals including Corey Scholibo (Co-Founder & Former CMO of Repurpose) to help with repositioning the product line, Julie Kuchinski (Repurpose, Aunt Fannies) to help build the brand voice, and Abby Hadican Studios (Nopalera, Wile) to build out visual elements.
Caboo uses renewable, fast-growing bamboo to create more sustainable alternatives to modern paper products. The tree-free products work to reduce the number of trees cut and forests habitats destroyed to create paper towels and toilet paper products. The daily number of global human cut trees currently stands at approximately 900,000 trees daily, with 27,000 trees being cut for toilet paper alone. Caboo’s launch of direct-to-consumer sales will be a crucial step in helping reach consumers who want to reduce their environmental impact.
To learn more about the product line and shop the tree-free products, please visit the new website.
Caboo: Caboo tree-free household paper products are made from renewable grass-based materials – not trees! Using the strength of sugar cane and bamboo, Caboon makes the softest, safest and most sustainable household paper product on the planet.
