OAKLAND, Calif.--(BUSINESS WIRE)--In honor of Women’s History Month, e.l.f. Cosmetics today announced that it is teaming up with NTWRK, North America’s leading livestream shopping app, and contemporary female jewelry designer, Georgina Trevino to launch its first-ever jewelry collaboration – ears.lips.face. Georgina Trevino is well known for her adornments of high profile celebrities, including Lady Gaga, Lizzo and Doja Cat.
NTWRK is premiering the limited edition e.l.f. ear cuff in a special drawing on the NTWRK app starting today, in celebration of International Women’s Day on March 8. Entries will be open for one week. On March 15, at 2:30PM PST, the handcrafted e.l.f. ear cuff will be given away to ten winners announced live on NTWRK by designer Georgina and on-air host Kylie Mar. As part of e.l.f.’s mission to empower others, e.l.f. will donate $1 to Project Glimmer for each drawing entry, up to $25,000. Project Glimmer is a national nonprofit organization dedicated to inspiring every girl to envision and realize an empowered future. Visit this link for an official description of the drawing, terms and conditions, and other important information.
The impetus for the jewelry collaboration stemmed from a moment on popular trivia show Jeopardy! when contestant Matt Amodio was asked what e.l.f. stood for. He mistakenly answered “ears, lips, face.” The clip drew major buzz and LOLs on social media, leading the company to ask, “why not ears.lips.face.?”
e.l.f.’s first ear piece is one-of-a-kind handmade butterfly ear cuff with a contemporary design. Georgina chose the butterfly as a symbol of beauty, transformation and transition. She sees the ear cuff’s “girly but punk” aesthetic as a symbol of bravery and boldness, designed to make the wearer feel empowered, confident and beautiful. The ear cuff includes two discs engraved with favorite e.l.f.isms, “e.l.f. love” and “e.l.f. made” that can be attached or worn separately on the other ear.
“After Matt Amodio answered ears.lips.face., our ears perked up. Our community wanted us to create something for the ears!,” explains Gayitri Budhraja, Chief Brand Officer, e.l.f. Beauty. “We are always looking for unexpected ways to engage and entertain our fans, transcend beauty boundaries and own our place in culture. We are excited to launch the e.l.f. ear cuff as it gives us the opportunity to celebrate women with a unique piece of jewelry made by a talented woman designer and use an innovative shopping platform to bring this to life.”
Georgina Trevino was chosen as part of e.l.f.’s mission to empower emerging creators. Georgina will tell the story of how she drew from personal inspiration and her design process to partner with e.l.f. to create their first ever jewelry line, live on the NTWRK app on March 15, 2:30PM PST. Be sure to tune in!
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and ULTA Beauty, and has a growing international presence including Boots, Superdrug and Douglas. Learn more by visiting www.elfcosmetics.com.
About NTWRK
Named one of Fast Company’s “Brands That Matter” and “Most Innovative Companies" as well as Ad Age’s “Hottest Brands,” NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Under the motto “Shop, Watch, Connect” NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.
About Georgina Trevino
Georgina Trevino is a contemporary artist and jeweler from Tijuana, Mexico based in San Diego, California. In 2014 she earned a BA in Applied Design with an Emphasis in Jewelry and Metalsmithing from San Diego State University. Her work has been part of several national & international exhibitions, including Racine Art Museum, Schmuck 2015 Munich, Germany, Love Jewels Belgium, 2019, Fotocopy Venice,Italy and LoFi Faces exhibition at MJW2020 Munich, Germany, and many more. In 2020 Treviño’s Brooch “Fuck the Police” was acquired by the Museum of Arts and Design in NYC as part of their Permanent Collection. Treviño’s practice has been featured in publications such as L.A. Times, Elle, Vogue, Allure, Marie Claire, The Fader, Paper and PlayBoy magazine. She has worked directly with celebrities like Lady Gaga, Bad Bunny, Rosalia, Lizzo, Doja Cat, Kali Uchis, 2Chainz, Bella Hadid as well as brands like Nike, Fenty & Spotify for custom work inquiries.
About Project Glimmer
Project Glimmer is a national nonprofit organization dedicated to inspiring every girl to envision and realize an empowered future. Project Glimmer has served over 800,000 teenage girls and women, 86% of whom are young women of color. Project Glimmer works in all 50 states through partnerships with 1,000+ organizations including foster care, homeless, crisis care, and youth services. Through our programs including Gifts + Goods, Empowerment Events + Academy, and 1:1 Career Coaching we are committed to helping end gender and racial inequality.
