NEW YORK--(BUSINESS WIRE)--Global brand transformation studio TRIPTK, a joint venture with Havas, today announced the appointment of its fourth board member, Lisa Marie Pillette. Most recently chief marketing officer for Casper, Pillette has also held high-profile roles as a marketing executive at Levi’s, Ralph Lauren, HSN, and Lacoste. In this role, she will counsel TRIPTK’s executives on the agency’s new business efforts and expansion and work alongside fellow board members to strengthen TRIPTK’s reputation as a partner for brand leaders tasked with major change.
Pillette joins TRIPTK as the agency celebrates a streak of new business wins and international growth. TRIPTK added 10 new brands to its client roster in 2021, including Netflix, Clinique, WeTransfer, Kohl’s, and Bain Capital. The agency also made 12 new hires in the past year and expanded its global footprint by adding a full stack design studio in Mexico City.
“The addition of Lisa to our advisory board of celebrated global CMOs comes at an exciting time of growth for TRIPTK,” said Sam Hornsby, TRIPTK’s founder and chief executive officer. “Lisa brings an enormous wealth of experience and insight into the challenges facing modern brand and business leaders, and her collaboration with TRIPTK will help accelerate us on our journey to be the most impactful brand transformation partner in the industry.”
Pillette’s addition to the advisory board strengthens TRIPTK’s position as a partner to brand leaders in search of bold change and meaningful growth. Her track record working with established and up-and-coming brands alike underscores the agency’s role as a transformative consultancy that collaborates with companies to decode and deeply understand culture, and then recode brands for growth.
“I believe there are more reasons than ever for brand leaders to think differently about transformation. The opportunities presented by the advent of Web3 and value of community ownership, the impact of the pandemic, and the need for social and environmentally responsible brand governance are just some of the challenges and opportunities facing leaders today,” said Pillette. “I’ve been inspired by Sam and the TRIPTK team’s track record of building future-fit brands that are purpose driven, customer centric and culturally magnetic and am excited to collaborate with the board and contribute to their vision.”
About TRIPTK
TRIPTK is a brand transformation partner for ambitious business leaders in search of bold change and meaningful growth. Our studio of researchers, designers, semioticians, data scientists and cultural theorists decode and recode culture to build meaningful brands. With headquarters in New York and deep global experience, we leverage an ever-expanding toolkit of disruptive methodologies to solve our clients’ most complex—and fascinating—challenges. Visit us at www.triptk.co and contact us at info@triptk.co.
About Havas Creative North America
Havas Creative North America is a progressive creative agency network focused on making a meaningful difference to brands, businesses and people. It offers a comprehensive mix of capabilities within three distinct networks, Havas, Arnold and The Annex, which include creative, experience design, cognitive, data and technology, as well as unique access to other Vivendi-owned properties. With agencies in New York, Los Angeles, Chicago, Boston, Atlanta, Miami, San Francisco and others, Havas North America brings together nearly 3,000 of the most talented people in the business. As the most modern, flexible and agile creative network in North America, Havas reinforces the following five key pillars in everything it does: creativity, culture, community, consumer experience and commerce. We are creators. We are data. We are social. We are ideas. For more information, visit havas.com or follow Havas on Twitter (@havas), Facebook (facebook.com/HavasCreative) and Instagram (@havas).
