NEW YORK--(BUSINESS WIRE)--America’s #1 brand in toners2, Thayers Natural Remedies announces its expansion into Walmart, with distribution in more than 3,500 stores nationwide. Known for its heritage skincare products that are loved by so many for its efficacious naturally derived formulas3, Thayers is launching exclusive new sizes of its Certified Organic Witch Hazel Facial Toners (8.5 oz) and Facial Mists (4 oz) at the retailer, in addition to offering existing (12 oz) sizes of the brand’s Blemish Clearing Collection and select (3 oz) travel size Facial Toners and Mists.
In conjunction with the brand's debut at Walmart, Thayers will launch a new dedicated campaign called #RedCapSnap in collaboration with 20 TikTok creators, leaning into trends such as custom sound and social commerce. Music can play an important role in driving user engagement and ad performance, and Thayers’ unique approach to ASMR, paired with trending danceable disco music, invites consumers to actively engage by creating their own videos.
“With a legacy of creating trusted quality skincare products for 175 years, we are thrilled to continue to cultivate the brand love for Thayers with our expansion into Walmart. This launch allows us to share Thayers’ beloved skincare products with more beauty enthusiasts in the most convenient way possible, showcasing the importance of a skincare routine rooted in effective formulas and science, as featured in our curated assortment of Facial Toners, Facial Mists and more,” said Erica Culpepper, General Manager of Thayers Natural Remedies.
Thayers Natural Remedies is known for its proprietary formulation of locally grown Certified Organic Witch Hazel4 products that are trusted for their commitment to visibly improving the quality of skin. The Walmart product assortment includes: Thayers Exclusive 8.5 oz Facial Toners, 4 oz Facial Mists and existing products are now available to shop in select Walmart stores and online on Walmart.com.
About Thayers Natural Remedies:
Thayers Natural Remedies is a skincare brand that has been a fixture in medicine cabinets since 1847 – 175 years to be exact. Through a long-standing commitment to creating effective and cruelty-free products of high quality, Thayers Facial Toners and Mists refresh, moisturize and give skin a glow using Certified Organic Witch Hazel that is grown and harvested exclusively for Thayers on a local farm in Fairfield County, CT. The brand has built a loyal consumer base, and today, its Rose Petal Facial Toner boasts over 60,000 reviews and a 4.5-star average rating. Thayers has built a loyal base of consumers who know they can Trust the Red Cap.
1 Vegan formula: no animal derived ingredients
2 Based on unit sales of toners as reported by Nielson for the 52-week period ending in 1/15/22
3 Thayers consider ingredients to be naturally derived if they retain more than 50% of their molecular structure after being processed from a natural source
4 For more information about Thayers natural derived ingredients, visit Thayers.com/details
