CARLSBAD, Calif.--(BUSINESS WIRE)--To help meet the workout needs of club members and fitness night owls, starting March 7, 2022, industry leader 24 Hour Fitness will expand its hours to 24 hours a day at more than 100 clubs nationwide from New York to Los Angeles, Seattle to Dallas. This latest move is part of the brand’s goal to offer a fresh take on the club experience, amenities and virtual fitness options, celebrate the launches of future exclusive wellness partnerships and more.
With long-term physical and mental wellness topping the list of many people’s priorities this year, 24 Hour Fitness has reimagined the fitness experience, listening to what members want and need to break through the stress of living each day. The result: Reviving beloved club features—such as 24 hour operations—that reflect the iconic brand name, providing membership options and amenities that fit each individual’s needs, lifestyle, and budget so a club visit becomes the best part of a member’s day and a refuge to reset their next 24 hours.
“Navigating our business during the pandemic hasn’t been easy but it’s deepened our understanding about what is important to our members,” said Karl Sanft, newly appointed CEO, 24 Hour Fitness. “As a 24 Hour Fitness club member myself—since 1993—bringing back 24 hour club access demonstrates our commitment to the requests of our members. No matter what your day or night looks like, you can fit in a workout when you choose to. And, as we introduce new innovative health and wellness options, members can build their own fitness plan with the support, program variety and camaraderie that the club community inspires in each of us.”
Recently, 24 Hour Fitness announced partnerships that help support overall health, including Nutrishop; iCRYO, the fast-growing recovery and wellness brand, and entered the boutique fitness space with a new HIIT+mindfulness brand, P.A.S.E. Factor.
Visit here for list of 24 Hour Fitness Club hours with extended operating hours: 24HourFitness.com/Open24
About 24 Hour Fitness
Celebrating over 35 years as an industry leader, 24 Hour Fitness helps change lives every day through fitness. Clean and spacious clubs are furnished with a variety of strength and cardio equipment in a comfortable environment that conveys the feeling of community and inclusivity. Several club membership options—Silver, Gold or Platinum—offer club amenities designed to kick off each individual’s fitness journey. Among them are functional training equipment, GX24 group exercise studio and cycle classes where members can reserve a spot for their favorite instructor-led live class within a club community that supports and inspires every member to lead a healthier, happier life. Friendly and knowledgeable fitness professionals also stand ready to deliver dynamic personal and group training programs. At the Platinum membership level, 24GO Premium Digital offers an assortment of workouts accessible anytime and anywhere whether inside or outside the club. This diverse and meaningful combination of fitness options are designed to engage and motivate every 24 Hour Fitness member to explore and enjoy a lifelong relationship with mind and body health and wellness. To learn more and find a club near you, visit www.24hourfitness.com
