Global Teeth Whitening Products Market (2022 to 2030) - by Solution, Composition, Treatment Option, Sales Channel, End-user and Region - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Global Teeth Whitening Products Market, By Solution, By Composition, By Treatment Option, By Sales Channel, By End User, Estimation & Forecast, 2017 - 2030" report has been added to ResearchAndMarkets.com's offering.

The global teeth whitening products market held a market value of USD 4,998 Million in 2021 and is projected to reach USD 8,316.4 Million by the year 2030. The market is anticipated to grow at a CAGR of 6.03% from 2022 to 2030.

The market is expected to be driven by the growing consciousness & awareness about oral health & hygiene. Furthermore, increasing influence of social media about aesthetics is also estimated to fuel the market growth. Despite the driving factors, restrictions on usage of teeth whitening products are anticipated to hinder the market growth.

Companies Mentioned

• BURST USA Inc.
• Burts Bees (CLX Group)
• Colgate-Palmolive
• Davids Natural Toothpaste Inc
• GlaxoSmithKline plc
• Go Natural
• Hello Products
• Johnson and Johnson
• Ludovico Martelli SpA
• Mr. Blanc
• Nu Skin
• Proctor and Gamble
• Supersmile
• Ultradent Products Inc.
• Unilever
• Go Smile

Growth Influencers:

Growing consciousness and awareness about oral health and hygiene

Oral health and hygiene is a vital part of health related awareness and behaviour. People are becoming more and more conscious and aware regarding their oral health as well as hygiene. This awareness and consciousness is boosting the demand for whitening products. Furthermore, this demand is also rising owing to the rapidly changing lifestyle, especially in the urban population. Hence, the growing awareness and consciousness about oral hygiene and health is expected to fuel the market growth.

Segments Overview:

The global Teeth Whitening Products market is segmented into solution, composition, treatment option, sales channel, and end user.

By Solution

• Supplies/Material
• Powder
• Strips
• Rinses
• Gels
• Floss
• Toothpaste
• Sugar free chewing gum
• Equipment/Device
• Toothbrush
• Teeth whitening pen
• Tooth polisher cleaner whitener
• Teeth bleaching machine
• Teeth LED bleaching accelerator

The supplier/material segment is expected to hold the largest market share of around 70% owing to increasing adoption of products such as gels, powders, and toothpaste, among others for whitening of teeth. Within this segment, gels sub segment are estimated to grow at a CAGR of 4.77%. Within the equipment/device segment, the tooth polisher cleaner whitener sub segment is anticipated to surpass a market size of USD 187.46 million by 2030.

By Composition

• Hydrogen Peroxide
• Carbopol
• Glycerine
• Others

The hydrogen peroxide segment is expected to hold a major share of over 45% owing to its cleaning properties. The glycerine segment is anticipated to hold the second largest market share as it is being used a lot for preventing tooth from drying out.

By Treatment Option

• In-Office Whitening
• Professionally Dispensed Take-Home Kits
• Over-The-Counter Products

The professionally dispensed take-home kits segment is anticipated to hold a major share and contribute to more than the combines market sizes of the remaining treatment options. This is owing to their increasing demand.

By Sales Channel

• Offline
• Medical Stores
• Supermarkets
• Others
• Online
• E-Commerce
• Brand Website

The online segment's market size is approximately 30% of the offline market size in 2021 and is expected to reach 31.5% of the market share by 2030. This is owing to the growing adoption of online channels for buying teeth whitening products and within this segment, the e-commerce sub segment is estimated to witness a growth rate of around 6.66% during the projected period.

By End User

• Dentist (Clinical Use)
• Household
• Kids
• Adults
• Old Age

The household segment is expected to hold the largest market share owing to increasing adoption of teeth whitening products at homes, especially in the developing nations. Within this segment, the kids segment is expected to surpass a market size of USD 300 millions of 2024.

Regional Overview

By region, the global Teeth Whitening Products market is divided into Asia Pacific, Europe, North America, Middle East & Africa, and South America.

The Asia Pacific region is expected to hold the largest market share and is also anticipated to witness the fastest growth rate of 6.49% during the forecast period owing to the presence of various manufacturing plants of market players in the Asia Pacific region. Also, high consciousness regarding appearance of teeth in the region is estimated to fuel the market growth.

The North America region is anticipated to hold a second largest market share owing to the rising demand for innovative and technologically advanced teeth whitening products in the region. Moreover, Europe, South America, and Middle East & Africa regions are also expected to boost the market growth.

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