The Financial Marketing Institute Announces Leading Financial Services Companies in Digital Experience For 2021

NEWTOWN, Pa.--(BUSINESS WIRE)--The Financial Marketing Institute, the provider of the most comprehensive research and analytics for financial marketers, today announces the leading financial services companies in digital experience for 2021.

As part of its annual Digital Marketing of Financial Services Research and Analytics Initiative, the firm evaluates scores and ranks the top 100 companies in the U.S. (identified by AUM) in several verticals within the financial services industry: Asset Management, Life Insurance, P&C Insurance, Retail Banking, Commercial Banking, Investment Banking and Credit Unions. The firm also evaluates and ranks the top 40 Wealth Management companies (identified by AUM) within the U.S.

The research is completed at the end of each calendar year and results and insights are shared with sponsor participant firms during the ensuing year. Each financial services company is evaluated, scored and ranked via proprietary and rigorous models that the firm has developed and continues to evolve in four key areas of digital experience: Social Media Experience, Mobile Experience, Website Experience and Customer Experience.

“Our digital experience models are quantitatively-driven and, therefore, enable us to provide very specific analysis to our sponsor participants on where they are excelling and where there is room for improvement in different aspects of digital customer experience,” says Frank Dudley, President of the Financial Marketing Institute. “Some of our models have dozens of variables that serve as inputs into the overall score and ranking.”

The firm recognizes Leading Financial Services Companies in Digital Experience for 2021 as those companies that are ranked among the top five companies for each of the eight verticals and each of the four digital experience models. The firm also recognizes the #1 ranked firm as the Top Performer for the year.

Asset Management
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	JPMorgan Chase	Bank of America	Geode Capital Management	Bank of America
2	Leading Company	Stifel Financial	Morgan Stanley Investment Management	Bank of America	Morgan Stanley Investment Management
3	Leading Company	Vanguard Group	Fidelity Investments	Fidelity Investments	Citi Group
4	Leading Company	Fidelity Investments	JPMorgan Chase	Edward Jones	BNY Mellon
5	Leading Company	Bank of America Asset Management	TIAA	Virtus Partners	Fidelity Investments
Wealth Management
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	Stifel Financial	Bank of America	US Bank Wealth Management	Bank of America
2	Leading Company	Baird	Wells Fargo	Wells Fargo	Fidelity
3	Leading Company	Wells Fargo	Fidelity	Fidelity	Wells Fargo
4	Leading Company	Vanguard Group	Morgan Stanley Wealth Management	Bank of America	U.S. Bank Wealth Management
5	Leading Company	Capital Group Private Client Services	UBS Wealth Management	PNC	Morgan Stanley Wealth Management
Life Insurance
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	National Life Group	USAA	Kemper	USAA
2	Leading Company	Brighthouse Financial	State Farm	USAA	State Farm
3	Leading Company	USHealth	National Life	State Farm	USHealth
4	Leading Company	USAA	Prudential Financial	Michigan Farm Bureau	Primerica
5	Leading Company	Primerica	Country Financial	Allstate	National Life Group

Property & Casualty Insurance
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	USAA	Liberty Mutual	USAA	USAA
2	Leading Company	State Compensation Insurance Fund	State Farm	Progressive	State Farm
3	Leading Company	EMC Insurance Companies	Progressive	Allstate	Progressive
4	Leading Company	NJM Insurance Group	Allstate	Liberty Mutual	Liberty Mutual
5	Leading Company	Allstate Insurance Group	Chubb	IAT Insurance Group	Allstate
Retail Banking
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	United Community Bank	Wells Fargo	Capital One	Wells Fargo
2	Leading Company	Trustco Bank	Glacier Bank	Chase	Bank of America
3	Leading Company	Cater Bank and Trust	BankUnited	Wells Fargo	Capital One
4	Leading Company	BBVA	Berkshire Bank	Bank of America	Citi
5	Leading Company	PNC	Columbia Bank	Citi	Chase
Credit Unions
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	Alaska USA Federal Credit Union	State Employees Credit Union of Maryland	Alliant Credit Union	Navy Federal Credit Union
2	Leading Company	Navy Federal Credit Union	Citadel Federal Credit Union	Navy Federal Credit Union	America First Credit Union
3	Leading Company	First Community Credit Union	State Employees’ Credit Union	Pentagon Federal Credit Union	Mountain America Credit Union
4	Leading Company	UW Credit Union	Tinker Federal Credit Union	State Employees’ Credit Union	Alliant Credit Union
5	Leading Company	America First Credit Union	Eastman Credit Union	State Employees Credit Union of Maryland	Idaho Central Credit Union

Commercial Banking
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	United Community Bank	Glacier Bank	Capital One	Wells Fargo
2	Leading Company	Stifel Financial	Wells Fargo	Chase	Bank of America
3	Leading Company	PNC	BankUnited	Wells Fargo	Capital One
4	Leading Company	Comerica Bank	Berkshire Bank	Bank of America	Morgan Stanley
5	Leading Company	BBVA	Commerce Bank	Citi	Citi
Investment Banking
Rank	Designation	Social Media Experience	Mobile Experience	Website Experience	Customer Experience
1	Top Performer	JPMorgan Chase	US Bank	JPMorgan Chase	Wells Fargo
2	Leading Company	Wells Fargo Bank	Bank of America Merrill Lynch	Wells Fargo	JPMorgan Chase
3	Leading Company	People’s Bank	People’s Bank	U.S. Bank	U.S. Bank
4	Leading Company	First Hawaiian Bank	JPMorgan Chase	Glacier Bank	Citi
5	Leading Company	Baird	National Bank of Blacksburg	B. Riley Financial	Morgan Stanley

The Financial Marketing Institute provides industry-specific research, analytics, consulting, executive education and training to financial marketing executives. It is a primary source of industry trends, benchmarks and training in digital marketing and media for financial marketers.