DUBLIN--(BUSINESS WIRE)--The "North America Cloud Advertising Market By Component, By Application, By Deployment Type, By Enterprise Size, By End User, By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027" report has been added to ResearchAndMarkets.com's offering.
The North America Cloud Advertising Market is expected to witness market growth of 17.1% CAGR during the forecast period (2021-2027).
Cloud advertising is the cloud-based computing solution to organize the advertising-related workflows of organizations. Additionally, these solutions can be utilized in various commerce strategies like auctions and coupons. Through cloud advertising solutions, companies can support their selection, transaction, and delivery process of advertising and ad-related information where content and price are fixed. These solutions is expected to be applied to search, mobile, display, social, and video ad formats.
There are numerous companies in this region that are increasingly investing in the digital marketing initiatives and enhancing customer experience, which is fueling the growth of the regional market. The number of smartphone users, digital media users, and advertisement expenditure have increased a lot in the past few years.
In addition, companies across different industrial verticals like consumer goods, retail, and media & entertainment are highly investing in the adoption of various cloud marketing technology. Along with that, the rising demand for tailored content and experience is expected to surge the adoption of cloud advertising in this region.
The high adoption of the latest technologies and solutions across enterprises in this region is expected to support the growth of the regional cloud advertising market. In addition, the high internet penetration is creating lucrative opportunities for cloud advertising vendors. With the adoption of cloud-based advertising companies to build, update and manage any advertising campaign from across the world.
The presence of various key market players in this region is among the key aspects propelling the growth of the regional cloud advertising market over the forecast period.
Additionally, the increasing budget of the companies across this region on advertising is estimated to open new growth prospects for the market players during the forecast period. Along with that, enterprises are highly investing in the adoption of various cloud-based solutions, which is expected to accelerate the growth of the regional market.
The US market dominated the North America Cloud Advertising Services Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $657.3 million by 2027. The Canada market is experiencing a CAGR of 22.2% during (2021 - 2027). Additionally, The Mexico market is expected to witness a CAGR of 21.2% during (2021 - 2027).
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platform (Without Services)
- Services
By Application
- Customer Management
- Campaign Management
- Experience Management
- Analytics & Insights
- Real-Time Engagement
By Deployment Type
- Public Cloud
- Private Cloud
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & Consumer Goods
- BFSI
- Media & Entertainment
- Education
- Travel & Hospitality
- Telecom
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
- IBM Corporation
- SAP SE
- Oracle Corporation
- Google LLC
- Salesforce.com, Inc.
- Adobe, Inc.
- Experian PLC
- Acquia, Inc.
- Demandbase, Inc.
- Imagine Communications, Inc. (Harris Broadcast)
For more information about this report visit https://www.researchandmarkets.com/r/ud9dxx
