KATY, Texas--(BUSINESS WIRE)--Today, Igloo and Monster Jam®, the most action-packed motorsports experience for families in the world today, unleashed a special-edition collection that unites two of the most recognizable Monster Jam trucks — Grave Digger® and El Toro Loco® — with the world’s most recognizable cooler, the Playmate. The new Monster Jam Grave Digger and El Toro Loco Playmate Pal coolers are available now on igloocoolers.com/monsterjam.
“Teaming up with Monster Jam, the larger-than-life sport, has been the ultimate experience,” said Brian Garofalow, Chief Marketing Officer at Igloo. “There’s nothing like the thrill of experiencing Monster Jam live, and now, with our new Grave Digger and El Toro Loco Playmates, there’ll be nothing else out there like these monster truck-inspired coolers to keep your drinks ice-cold, especially when you’re going full throttle while tailgating at the stadium!”
Igloo incorporated fan-favorite monster truck design elements into the artwork of each new Monster Jam Playmate cooler. The Grave Digger Playmate — based on one of the most decorated Monster Jam trucks — goes all in on its popular green, black and purple color scheme, along with the skull and graveyard graphics seen on the real-life truck and the “Bad to the Bone” saying. And the El Toro Loco Playmate brings in the famous raging bull’s nose and horns, truck chassis, iconic flames and the “Mess With the Bull & You Get the Horns” saying.
The Monster Jam Grave Digger Playmate Pal and Monster Jam El Toro Loco Playmate Pal — each $39.99 with a 7-quart capacity that fits up to nine 12-ounce cans — can be purchased now, while supplies last, at igloocoolers.com/monsterjam.
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About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Monster Jam
Unexpected, unscripted and unforgettable, Monster Jam® features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam brand extends off the track into the home through products, content and merchandise that keeps the fun alive year-round. For more information, visit MonsterJam.com.
About Feld Entertainment, Inc.
Feld Entertainment® is the worldwide leader in producing and presenting live family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience and Jurassic World Live Tour. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
