DUBLIN--(BUSINESS WIRE)--The "Lingerie Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)" report has been added to ResearchAndMarkets.com's offering.
The global lingerie market was valued at USD 72,094.49 million in 2020. The lingerie market is expected to register a CAGR of 7.79% during the forecast period (2021-2026).
Companies Mentioned
- Hanesbrands Inc.
- Jockey International Inc.
- Aimer
- Triumph International
- MAS Holdings
- Berkshire Hathaway
- Zivame
- Phillips-Van Heusen Corporation
- Hop Lun Limited
- Wacoal Holdings Corp.
- L Brands Inc.
Key Market Trends
Increased Penetration of Organized Retail Driving the Lingerie Demand
The evolving retail industry is marked by the emergence of many stores in hypermarket/supermarket, specialty formats, and online lingerie retail. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock various brands and a variety of lingerie wear, including bras, briefs, etc., under one roof, providing more options to consumers. These stores also offer other intimate apparel to fulfill the requirements of shoppers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased.
Moreover, lingerie brands like Adore Me and Brayola are taking advantage of advancements in technology to provide unparalleled shopping experiences with artificial intelligence to get deeper insights into consumer behavior and to provide personalized experiences to shoppers. Thus penetration of organized retail will enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.
Largest Consumer Base for Lingerie in North America
Padded bras are the most significant style (fourth-most invested bra shape across the United States) currently in the market, particularly in the United States. However, retailers need to be careful about investing too heavily, as the number of padded bra styles in stock was down by 36% in 2019, as compared to two years ago. According to statistics provided by the CUUP Company, 66% of women in the United States wear a D cup or above size brassiere. Thus, launching brassiere in this size under different styles, such as push-up bras, bralettes, and other types, is expected to help the market players gain a competitive advantage. For instance, in 2017, a United Kingdom-based lingerie retailer Bravissimo entered the United States lingerie market with the launch of its first United States website, and in 2019, it opened its first US Bravissimo store in New York City.
The brand offers a wide range of bras in D-L cups, for women with heavy breast sizes. Despite some spikes of newness across the market, push-up continues to trend down in comparison to triangle bralettes, which are more stable investments. As consumers continue to respond to this shift, the number of bralettes selling out in 2019 eclipsed push-ups by 16% in the United States alone. Thus, companies are constantly innovating with the changing customer needs. Everlane's (an American clothing retailer), in 2019, launched No-underwire Bralette, followed by four different underwear styles, namely The Thong, The Bikini, The Hipster, and The High-Rise Hipster.
Key Topics Covered:
1 INTRODUCTION
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Bra
5.1.2 Briefs
5.1.3 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialist Retailers
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 Geography
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Most Active Companies
6.4 Company Profile
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
For more information about this report visit https://www.researchandmarkets.com/r/9ndyg6
