Yellowbrick, The New School, and Rolling Stone Launch New Online Program Focused on Media Writing

Certificate Course Is Geared Toward Aspiring Professional Writers in Media, Advertising, and More

NEW YORK--(BUSINESS WIRE)--Yellowbrick, in collaboration with The New School, and Rolling Stone, today announced the launch of Media Writing Essentials, an online course that provides a unique and practical take on writing as a profession in today's media world. Through this course, students build the essential skills required to write concise and compelling messages applicable to myriad media types.

Learners explore the landscape of traditional publishing, social journalism, and self-publishing opportunities; as well as business-focused writing formats including advertising copy, press releases, proposals, direct mail, and blogs. Taken together, Media Writing Essentials offers a comprehensive view of the skills required for numerous writing roles. Learners who complete the program receive a non-credit Certificate of Completion from The New School.

“Writing is a vital skill and a passionate pursuit for so many people, but it can be difficult to find your place in the writing world without first knowing where you might excel and what it will take to get there,” said Mariana Amatullo, The New School’s Vice Provost for Global Executive Education & Online Strategic Initiatives.“Our faculty have found professional success in numerous writing-focused fields and are ready to share their experiences with aspiring writers.”

Media Writing Essentials features experts from across the writing spectrum. Instructors from The New School faculty include Novelist John Reed and faculty lead for the program and Media Content Strategist, Jess Ansari. The program also features William Earl, Editor at Variety; New York Times and National Book Critics Circle-honored author Mira Jacob; Nandi Pointer, Documentary Producer; and Sheila Munguia, Sr. Director of Global Communications for Peloton, among others. Rolling Stone staffers, including News Director Jason Newman and Politics Editor Patrick Reis, round out the list of esteemed contributors.

“Every single one of our writers knows how to conceive, report, research, and write a great story, but none were born with those abilities - they were taught,” said Rolling Stone Executive Editor, Sean Woods. “By working with The New School and Yellowbrick, we want to share what we’ve learned and inspire the next generation of reporters and storytellers.”

“Best-selling author Richard Bach famously said, ‘A professional writer is an amateur who didn’t quit.’ In many ways that’s what this course is all about,” said Rob Kingyens, President and CEO of Yellowbrick. “We want to illuminate a path for anyone who has a passion for writing, and The New School and Rolling Stone are ideal partners to help us reach that goal.”

Visitors to yellowbrick.co/media-writing can sign up for Media Writing Essentials now.

About Yellowbrick
Yellowbrick is a global leader in online education and career exploration for the Arts, Media, Sports, and Entertainment industries. The company develops exciting, accessible online programs in collaboration with top brands and world-renowned universities. Many key influencers in media and culture participate as instructors on the platform; including some of the world’s top entertainment industry professionals connected through Yellowbrick’s recent acquisition of Animation Mentor. Backed by Sony Innovation Fund, University Ventures, Condé Nast, and others, the company’s mission is to help a new generation of talent discover, pursue, and advance career paths that are aligned with the things they love. Find out more at www.yellowbrick.co.

About The New School
Founded in 1919, The New School was established to advance academic freedom, tolerance, and experimentation. A century later, The New School remains at the forefront of innovation in higher education, inspiring more than 10,000 undergraduate and graduate students to challenge the status quo in design and the social sciences, liberal arts, management, the arts, and media. The university welcomes thousands of adult learners annually for continuing education courses and public programs that encourage open discourse and social engagement. Through our online learning portals, research institutes, and international partnerships, The New School maintains a global presence.

About Rolling Stone
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivaled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides “all the news that fits.”