NEW YORK--(BUSINESS WIRE)--Seventeen-year-old, Anika Shah, is an explorer by heart and an environmentalist by choice. Shah is part of the generation leading the way in turning the tide on climate change.
“This is my first jewelry collection in collaboration with Made For You," says designer Anika Shah. “I work exclusively with 100% recycled sterling silver and gold vermeil. I’m especially proud to be among the first to make demi-fine jewelry with sustainable lab-grown diamonds.”
The quality and composition of these materials is exactly the same as their mined versions, but without the negative impact on the environment. Compared to mined diamonds, every 1 carat of a MFY diamond saves 9 gallons of water, reduces waste by 1056 lbs of mineral waste and eliminates emissions avoiding 11,400 g of carbon emissions.
With organic shapes and sustainable materials, Anika’s designs spark conversations to create a bright future for the planet. The Collection features three distinct themes:
Earth & Sky: Reminds us to seek balance in our lives and for the world.
Seed: Designed to represent our shared connection to the earth.
Charms: Tokens to guide, protect, give hope and find luck.
“Anika has dedicated her time and energy to making a positive impact by working on an initiative to get clean water to people living in poverty in rural areas and supporting several environmental causes close to her heart,” says Guy Long, VP of Merchandising, Jewelmark. “Two years ago she initiated a tree-planting project in a village in India, which has seen 45,000 new trees take root.”
With each purchase of MFY jewelry, a tree will be planted as a thank you for each order through the environmental charity One Tree Planted. Anika Shah x Made For You Collection features price points from $40 to $960 USD - an accessible and responsibly designed collection from the next generation.
ABOUT MADE FOR YOU
Our mission is to create timeless jewelry that brings joy to your every day, while giving back to the world. We want everyone to be able to indulge in quality, without breaking the bank or costing the earth. Our ongoing commitment to responsible, affordable luxury is our guiding light at every step, from first sketches to conscious conflict-free production and change-making partnerships https://diamondsmadeforyou.com/. PHOTOS
