PHOENIX--(BUSINESS WIRE)--Jeremy Nelson, a 20-year veteran of the financial industry, has joined Desert Financial Credit Union as its new Chief Marketing Officer (CMO).
As CMO, Nelson will oversee all areas of marketing for Desert Financial including marketing strategy, digital marketing, social media, advertising, promotions, public relations and branding.
Nelson joins Desert Financial during a period of record-breaking growth. Membership at Arizona’s largest credit union has increased more than 30 percent in the past two years.
His responsibilities include continuing that strong growth trajectory through management of the credit union’s brand strategy, demand generation, digital marketing, creative and content development, and member loyalty.
“Jeremy’s experience and personal philosophies align closely with our strategy to encourage growth through giving back more to the community,” said Cathy Graham, executive vice president at Desert Financial. “We look forward to seeing how his leadership encourages member engagement and expands our reach to more Arizonans.”
Nelson began his career at a credit union in Utah and worked his way up to vice president of direct marketing at a regional credit union, serving 1 million members in seven western states. He has a Master of Business Administration in marketing from the University of Utah.
About Desert Financial Credit Union
Celebrating more than 80 years in years in Arizona, Desert Financial is the state’s largest local credit union with $7 billion in assets, 350,000+ members and 47 branches. Membership eligibility is open across Arizona with contactless solutions via eBranch, making it easy to click, call or come in. As a not-for-profit cooperative, Desert Financial takes pride in sharing success. In 2020, members received $14 million in dividends via the Member Giveback Bonus, and Desert Financial gave more than $5 million in COVID-19 relief plus donations, scholarships and random acts of kindness to our members, community and team. Learn more about the credit union difference at www.desertfinancial.com or follow us @desertfinancial.
