AUSTIN, Texas--(BUSINESS WIRE)--LumApps, the leading Employee Experience Platform company, has launched LumApps Play, a secure video management add-on for its Employee Experience Platform on both desktop and mobile devices. LumApps Play enables organizations to drive employee engagement by leveraging video content directly in the LumApps Employee Experience Platform, with no technical skills required and complete control of the video content and its use. Studies have shown that engagement is reinforced with animated content such as videos. Viewers retain 95% of a message when they watch it on video, compared to 10% when reading text1.
Employees are more inclined to listen, engage with and feel directly addressed to when presented with video content rather than text. LumApps Play makes it easier for businesses to take advantage of the benefits of video, which contributes to brand awareness among employees, supports retention, and aligns corporate values and culture, all while optimizing time and costs when recruiting, onboarding, and learning (such as video tutorials, video capture of internal workshops, etc.).
LumApps Play: Collect, organize, broadcast and analyze internal corporate videos
LumApps Play facilitates searching, organizing, and broadcasting relevant videos in native languages or with subtitles, in the best quality available for employees' devices and internet access. LumApps Play also enables internal users to gather videos and embed them in any content of the LumApps platform. The native search toolbar allows a precise and quick search across the corporate catalog, bringing up articles, posts, documents and videos via title, description, and tags.
Videos are encrypted and secured, contrary to videos embedded in YouTube or Vimeo private channels, to ensure optimal security. Employees can only view videos if logged in to the platform via their corporate identity (single sign-on), and are restricted from sharing a video link outside the company. While major viewing platforms claim a secure environment for sharing corporate videos, LumApps Play guarantees no leak is possible. To improve security, videos are encrypted and stored on secure servers in multiple formats, including 360p, 480p, 720p and 1080p.
“Video is an engaging media that has a positive impact on all departments that need to inform and engage their workforce as video content is a compelling alternative to ensure top-down strategic communications are more accessible to employees. LumApps Play enables all teams to act as ambassadors, helping employees to raise awareness around the brand. It also facilitates training and enablement of the teams, regardless of their location,” said Blaise Kremer, Product Manager LumApps Play.
LumApps Play turns videos into a source of knowledge
By leveraging tags, descriptions, subtitles, chapters, and embedded calls-to-action, videos become a source of knowledge for all departments. Detailed analytics on viewing performance fasten and simplify the monitoring and follow-up of different projects. Analytics also allow managers to assess the traction of different messages and the typology of viewers for videos with strong engagement and impressions according to their department, location, and more.
Employees from all business units have access to resources, are more productive, and have more control over how and at what pace they will consume the information.
For more information, visit the LumApps Play page.
About LumApps
LumApps is a leading Employee Experience Platform founded in 2015 to unify the modern workforce through better communication, engagement, and instant access to information. Integrated with Google Workspace and Microsoft 365, LumApps intelligently connects people, information, and business applications to empower employees and enhance productivity. The product tailors each experience to the unique needs of the employee, from executives and managers to frontline workers. LumApps is a true SaaS platform, designed to scale to the needs of today’s largest enterprises and is easily accessible across any device or language.
With over 250 people in 7 offices located on 3 continents, LumApps serves prominent companies like Veolia, Airbus, Valeo, Air Liquide, The Economist and Electronic Arts, supporting more than 4 million users worldwide. To fuel its continued rapid growth and enhance the capabilities of its platform, LumApps has raised $70M in a Series C round in 2020.
1From Biteable’s Video marketing statistics: The state of video marketing in 2021
