REDWOOD CITY, Calif.--(BUSINESS WIRE)--After (barely) surviving 18 months of being forced to play many different roles — parent, employee, spouse, chef, teacher, pet-trainer, housekeeper, and a reliably functioning human — Epic, has officially declared September 14 as National Parents Day Off. The new annual holiday, recognized by the National Day Calendar, will celebrate parents, acknowledge all the hard work they do year-round. While taking an entire day off is hard to fathom for most, Epic and hilarious supermom and actress, Mindy Kaling, are encouraging parents everywhere to do something — anything! — for themselves on this inaugural holiday.
To help celebrate the parents who are still standing, Epic and Kaling are launching a #NationalParentsDayOff social media campaign to bring some levity to the daily parent-so-hard moments by rewarding overworked caregivers with surprise gifts so good it’ll make them forget they even have kids.
Starting today, Kaling and Epic will kick-off the Instagram campaign asking caregivers to share images and videos of the challenging, messy and funny moments that all parents can relate to by answering the prompt, “Tell us you’re a parent without telling us you’re a parent.” Participants are asked to share a photo or video with the hashtag #NationalParentsDayOff and tagging @epic4kids for a chance to win prizes that will help them gain some sanity and give them some much needed me-time.
On September 14, Epic and Kaling will surprise a few lucky parents who post the funniest or most inventive content with the ultimate prize package that will be personalized to answer their desperate pleas based on their submission. For example, melted crayons in your dyer? Epic and Mindy are here for you with a new washer and dryer. Lacking any clothes without spit up or poop? They’ve got you covered with a shopping spree.
“The last 18 months have been crazy. Parents deserve a day to be recognized and do something for themselves,” said mother of two Mindy Kaling. “I can’t wait to see all of the hilarious things my fellow parents will share on social media. I’m excited to team up with Epic to give a few lucky parents something special to help them out.“
“This back to school season feels unlike any other. While we’re always going to be there to support kids, for the first-time ever, we want to give parents the ‘epic break’ they deserve,” said Amber Harrison, Director of Brand and Communications at Epic and mother of three, who had to go on mute because her daughter was upset she cut her banana wrong. “OK, I’m back. Epic created this day to acknowledge all of the hard work parents do every day and encourage them to take a little time for themselves to [Amber went on mute before she could finish].“
In addition to the personalized prizes, Epic will also surprise some lucky winners with bespoke gift baskets curated by celebrity event producer extraordinaire Mindy Weiss valued in the thousands. Furthermore, 100 caregivers participating in the campaign will get digital gift cards to Wine.com so they can, at the very least, open a bottle or two and binge some reality TV after the kids go to bed.
All prize package winners will be notified via an official comment or direct message on their #NationalParentsDayOff post from Epic and/or Kaling.
As part of the campaign, Epic will also be giving their employees the day off to observe the new holiday and all parents of the company free dinner that night, and will encourage other companies to do the same.
For more information, please visit The Official Rules.
About Epic
Designed for unlimited discovery and unmatched safety, Epic is the leading digital reading platform for kids. Built on a collection of 40,000+ popular, high-quality books, audiobooks and videos from 250+ of the world’s best publishers—Epic reaches more than 50 million kids in homes and classrooms and fuels curiosity and reading confidence. Epic has made access free to educators and more than 2 million teachers use it in the classroom. Epic is part of the BYJU’S family of brands, working together to unlock a love of learning around the world. To learn more, visit getepic.com, or follow Epic! on Facebook and Twitter.
About National Day Calendar
National Day Calendar® is the authoritative source for fun, unusual and unique National Days! Since our humble beginnings on National Popcorn Day in 2013, we now track nearly 1,500 National Days, NationalWeeks and National Months. In addition, our research team continues to uncover the origins of existing National Days as well as discover new, exciting days for everyone to celebrate.
There's a celebration for everyone. While National Road Trip Day satisfies the itch to wander, many pet days let us share our love of animals. National 3-D Day and National Astronaut Day honor the advancement of technology, too. Every food day you can imagine (National Avocado Day, for example), will keep you celebrating, also!
Be sure to stay in the know by signing up for our e-mail updates. Also, follow us on Facebook, Twitter, and Instagram.
