DUBLIN--(BUSINESS WIRE)--The "Direct Selling Establishments Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global direct selling establishments market as it emerges from the COVID-19 shut down.
The global direct selling establishments market is expected to grow from $168.33 billion in 2020 to $184.64 billion in 2021 at a compound annual growth rate (CAGR) of 9.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $237.63 billion in 2025 at a CAGR of 6.5%.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
The direct selling establishments market covered in this report is segmented by type into single-level marketing; multi-level marketing. It is also segmented by-products into wellness; services; home and family care; personal care; clothing & accessories; leisure & educational; others.
In January 2020, Natura & Co, a Brazilian personal care cosmetics company acquired Avon Products, Inc. for an undisclosed amount. The acquisition has created the world's fourth-largest pure-play beauty company. The acquisition will strengthen Natura's position in more than 100 countries. The group will also have a good position in retail with 3000 stores and an expanded digital presence. Avon was a British multi-level marketing company in beauty, household, and personal care categories.
The need for additional income opportunities in developing and underdeveloped countries has been a driving factor in the direct selling establishments market. According to The Associated Chambers of Commerce and Industry of India (Assocham), the direct selling industry is expected to reach $2169 million by 2021 in India. Direct selling could be a viable income source, even if someone wants to do it part-time. Direct selling in long term promotes self-employment and financial independence. ASSOCHAM paper also reveals the average sale of each participant in India is about $300 per year. The need for additional income opportunities expected to drive the direct selling establishments market during the forecast period.
Increased demand for online shopping restrains the market for direct selling establishments. E-commerce platforms offers more discounts on products compared to direct selling encouraging consumers to switch from direct selling establishments to online shopping portals. Direct selling platforms are now changing the business model so that they can survive in the market. For instance, in India, direct selling platforms such as Amway, Oriflame, and Tupperware started selling products through e-commerce portals such as Flipkart, Snapdeal, eBay, and Amazon which is a disruption in the direct-sales business model. Few companies such as Hindustan Unilever has closed its direct-to-home model, HUL Network, and re-launched its Aviance beauty products and Ayush remedies on Amazon. According to an annual survey report 2016-17, by India Direct Selling Association (IDSA), direct selling products are being sold on e-commerce websites like Flipkart, Amazon, SnapDeal, and Shopclues, at much higher discounts compared to what direct sellers used to sell to the consumers, and this is reducing the revenue of most of the direct selling organization.
For more information about this report visit https://www.researchandmarkets.com/r/6gk3qc
