Leading Men’s Grooming Company MANSCAPED™ Launches in South Africa

The Global Leader in Men’s Below-the-Waist Grooming Brings its Renowned Tools and Formulations to Africa

SAN DIEGO--(BUSINESS WIRE)--Known for its robust global footprint and hotly anticipated international launches, MANSCAPED™, the premier brand dedicated to men’s below-the-waist grooming, today announces its arrival in South Africa. This latest expansion marks the exciting entrance into a vast and exhilarating new continent for the direct-to-consumer (DTC) rocket ship.

“South Africa is a remarkable country. The diverse culture, coupled with the extremely welcoming nature of the people, make this a fun and favorable launch for the company,” said Paul Tran, Founder and CEO of MANSCAPED. “We look forward to bringing our take on male grooming to the men of South Africa - and making MANSCAPED part of their daily ritual.”

As the category creator of men’s below-the-waist grooming and hygiene, MANSCAPED offers a full line of premium products including precision-engineered tools, unique formulations, and accessories. The globally-recognized brand upholds a mission of creating only the best products on the market, as well as a steadfast vision of driving the movement that changes the face of male grooming.

The newest masterpiece to come out of MANSCAPED’s innovation engine is The Lawn Mower 4.0™, a state-of-the-art electric trimmer for the groin and body - and the cornerstone of any male grooming routine. Featuring cutting-edge ceramic blades with SkinSafe™ technology to reduce the risk of nicks and cuts, a 7,000 RPM motor with QuietStroke™ technology, waterproof design, 4,000K LED spotlight, wireless charging system, and travel lock, this device truly has it all.

To further elevate your grooming game, MANSCAPED offers its legendary kits such as The Perfect Package 4.0 and The Performance Package 4.0. The latter includes the brand’s revolutionary electric nose and ear hair trimmer, the Weed Whacker™, equipped with SkinSafe technology, 360 degree rotary dual-blade system and waterproof capabilities. Both bundles also include top-selling formulations such as Crop Preserver ball deodorant and Crop Reviver ball toner, microfiber blend MANSCAPED™ Boxers, and more.

In addition to shipping to South Africa, MANSCAPED also announced its recent launch across the globe in Asia, furthering the brand’s pursuit to change men’s lives all over the world. To learn more and purchase your first batch of game-changing grooming products, visit za.MANSCAPED.com.

About MANSCAPED™:

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED is the global leader in men's grooming and hygiene below-the-waist, trusted by over 2 million men worldwide. The product range includes only the best tools, formulations, and accessories for a simple, effective, and elevated male grooming routine. MANSCAPED offers a one-stop-shop at manscaped.com and direct-to-consumer shipping in more than 30 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore and South Africa. Select products and unique bundles can also be found on Amazon with Prime and pickup options available. Retail placement includes Target, Best Buy and Macy’s stores throughout the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, YouTube, and Triller.