LOS ANGELES--(BUSINESS WIRE)--Laylo (the “Company”), a full-featured customer relationship management (CRM) platform empowering content creators to identify, connect with, and grow their fan bases, announced today it has received a strategic investment round led by Eldridge. Eldridge is joined by industry partners and investors, including: Y Combinator; Charlie Walker, founder of C3 Presents; Jason Robins, CEO and Co-Founder of DraftKings; Kevin Mayer, Chairman of DAZN and former CEO of Tik Tok; and Moment Ventures.
“With thousands of creators across music, podcasting, fashion and gaming already using Laylo, this investment led by Eldridge builds on the momentum and growth of the platform,” said Alec Ellin, Co-Founder and CEO of Laylo. “We’re thrilled to partner with advisors and investors who share our passion to empower millions of creators globally.”
The Company is experiencing rapid growth through partnerships with C3 Presents, PodcastOne, Red Light Management, and more. Laylo has worked with major creators including Calvin Harris (21M+ followers across social platforms), Dillon Francis (4.6M+ followers), Friday Beers (1.2M+ followers), and ODESZA (700K+ followers). Creators using Laylo see seven times the conversion rate of traditional presale tools.
“Laylo’s platform offers creators unique access to their fanbases,” said Todd Boehly, Co-founder and CEO of Eldridge. “We see an opportunity to deepen fan relationships and engagement across many different markets, and we look forward to supporting Laylo’s continued growth as they scale their business.”
The latest investment, which brings the Company’s total funds raised to more than $5M, continues Laylo’s momentum in 2021. Earlier this month, the Company entered a strategic partnership with Koji to give creators the messaging suite directly inside of their Link-In-Bio tool. Laylo intends to announce additional partnerships in the creator ecosystem with their fan engagement, messaging, and CRM technology.
Laylo was founded in 2017 by music industry veterans Alec Ellin, Chief Executive Officer, and Saj Sanghvi, Chief Technology Officer. The platform gives creators the ability to efficiently identify and communicate directly with their fans, including automatic notifications for new releases of content, merchandise, and events. In less than five minutes creators can build landing pages for upcoming drops and own their data; harness audience data to drive more streams, sales, and engagement; and notify their fans via text, e-mail, Facebook Messenger, or Discord when a drop becomes available.
About Laylo
Laylo is a universal messaging platform for content creators, helping them drive more sales and streams by owning their fanbase. Laylo empowers musicians, artists, celebrities, social media personalities and more. With Laylo, creators can automatically notify their fans the second they release new content, merch and events and own all of the data. Learn more at laylo.com.
About Eldridge
Eldridge invests in businesses across the Insurance, Asset Management, Technology, Mobility, Sports & Gaming, Media & Music, Real Estate, and Consumer landscapes. The firm seeks to build and grow businesses led by proven management teams that have demonstrated leadership and experience to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with additional offices in Beverly Hills, New York, and London. To learn more about Eldridge, please visit www.eldridge.com.
