MAITLAND, Fla.--(BUSINESS WIRE)--Advanced Dermatology and Cosmetic Surgery (ADCS), a leading provider of high-quality dermatology services, today announced the appointment of David Polston as the company’s first Chief Marketing Officer.
Prior to joining ADCS, Mr. Polston was Vice President, Enterprise Marketing at Anthem Blue Cross Blue Shield. During his six years with Anthem, he transformed a marketing team responsible for brand strategy, advertising, content development, new products marketing, provider marketing, performance marketing (patient acquisition and retention), marketing research, and marketing data analytics.
Before Anthem, Mr. Polston served in a variety of senior marketing roles at leading consumer products companies, including PepsiCo Inc., Sears Holdings Corp., and Motorola Mobility. He began his career at Leo Burnett as an advertising agency account executive.
“I look forward to working closely with David to increase performance through improved patient acquisition and retention,” said Brian T. Griffin, Chief Executive Officer of Advanced Dermatology and Cosmetic Surgery. “Advanced Dermatology and Cosmetic Surgery is the premier leader of providing high-quality dermatological and aesthetic services, and having David join our team will allow ADCS to build a branded platform which will ultimately enhance the overall patient and clinician experience.”
“We are thrilled to have David join Advanced Dermatology and Cosmetic Surgery. With his extensive marketing experience in strategic planning, brand development, and product marketing, David will have an immediate impact and we look forward to his contributions to our growth and continued success,” said Dr. Matt Leavitt, Executive Chairman and Founder of ADCS.
“I am thrilled to be joining the ADCS team,” Mr. Polston said. “With its single-minded mission to deliver innovative, high-quality dermatology care to patients, Advanced Dermatology and Cosmetic Surgery is well positioned to stand out in this highly fragmented market. I look forward to leveraging my consumer marketing experience to grow awareness of ADCS’ superior approach to care and to deepen relationships with the communities our clinicians serve.”
ABOUT ADVANCED DERMATOLOGY AND COSMETIC SURGERY
Advanced Dermatology and Cosmetic Surgery is the nation’s largest dermatology practice. ADCS is committed to providing comprehensive and unparalleled dermatologic and aesthetic care in a welcoming and engaging environment, seeking to make each patient experience unique and adhering to superior patient safety and privacy standards. The company combines the best of the art of medicine with the latest advances in research and technology in formulating individualized treatment plans to achieve a unique, desired, and aesthetically pleasing result. To learn more about Advanced Dermatology or inquire about employment opportunities, visit www.advancedderm.com or call 1-866-400-DERM.
