DUBLIN--(BUSINESS WIRE)--The "Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.
The global real-time bidding market exhibited strong growth during 2015-2020. Looking forward, the global real-time bidding market is expected to grow at a CAGR of around 22% during the forecast period (2021-2026).
Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website.
Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.
The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops.
This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness.
Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being
- Adobe Inc.
- AppNexus
- Criteo
- Facebook Inc.
- Google LLC
- Match2One AB
- MediaMath Inc.
- MoPub
- PubMatic Inc.
- Salesforce Inc.
- Smaato Inc.
- The Rubicon Project Inc.
- Verizon Media
- WPP PLC
- YANDEX LLC
Key Questions Answered in This Report:
- How has the global real-time bidding market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global real-time bidding market?
- What is the breakup of the market based on the auction type?
- What is the breakup of the market based on the advertisement format?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the device?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global real-time bidding market and who are the key players?
- What is the degree of competition in the market?
Key Market Segmentation:
Breakup by Auction Type:
- Open Auction
- Invitation-Auction
Breakup by Advertisement Format:
- Video
- Image
Breakup by Application:
- Media & Entertainment
- Retail and E-commerce
- Games
- Travel & Luxury
- Mobile Applications
- Others
Breakup by Device:
- Mobile
- Desktop
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Latin America
- Brazil
- Mexico
- Argentina
- Columbia
- Chile
- Peru
- Middle East and Africa
- Turkey
- Saudi Arabia
- Iran
- United Arab Emirates
- Others
For more information about this report visit https://www.researchandmarkets.com/r/74np9r
