PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, is joining the entire movie industry and celebrating America’s favorite pastime, moviegoing, during the first-ever Cinema Week. This celebration is just in time for the launch of this summer’s blockbuster films, which were made for the immersive cinematic experience, with the biggest screens, best sight and sound technology and, of course, that indulgent movie theatre popcorn. Moviegoers can marvel at the magic of the movies on the big screen and have their own star experiences with special deals, giveaways and events at Cinemark theatres across the country from June 22 through June 27. For all details on how to celebrate with Cinemark, visit Cinemark.com/cinemaweek.
“Cinemark was thrilled to be a founding member of industry collaborators that united to establish Cinema Week in celebration of the immersive, cinematic experience of seeing a film on the big screen,” said Wanda Gierhart Fearing, Cinemark Global CMO. “We are delighted to boost the excitement of moviegoing with promotions, giveaways and upgrades for all movie lovers during Cinema Week with exclusive offers for our most avid moviegoers through Movie Rewards.”
Throughout Cinema Week, all Cinemark moviegoers across the U.S. can enjoy deals on movie tickets, upgrades, sweepstakes and more. The week will rev up its engine with $5 tickets for adults/$3 for children and seniors to see Universal Pictures’ original The Fast and the Furious, the 2001 film that launched the entire blockbuster franchise, on the film’s 20th anniversary. The highly anticipated new Fast Saga film, F9, arrives in theatres on June 25. For those looking for a more immersive Cinema Week experience, a double feature of Paramount Pictures’ A Quiet Place and A Quiet Place Part II will show on June 23. During Cinema Week, Cinemark is partnering with Warner Bros. Pictures to give away Private Watch Parties for the upcoming film Space Jam: A New Legacy. Visit Cinemark.com/cinemaweek to learn more and enter to win.
For movie-going’s biggest fans, Cinemark will have exclusive promotions and exciting upgrades for its loyalty members. From now until June 27, Cinemark Movie Rewards members can enter for their chance to win a Premiere Screening Event, including a small popcorn and soda for each attendee. For a larger-than-life experience, all Cinemark Movie Rewards members who visit Cinemark during Cinema Week and purchase a large popcorn and large drink will earn a free XD upgrade on their next visit. For the ultimate movie lover upgrade, any member of Cinemark’s free Movie Fan program can enter for a chance to win a one-month upgrade to its movie subscription program, Movie Club, which includes a free movie credit, member pricing for movie tickets, waived online fees, 20% off concessions and more. Cinemark will upgrade 500 Movie Fan members to Movie Club each day of Cinema Week on a first-come basis, resulting in a total of 3,000 free upgrades. To join Movie Rewards and take part in these exclusive promotions, visit Cinemark’s website or mobile app.
In select markets, Cinemark will take the Cinema Week celebration to the next level with in-theatre activations and giveaways. Moviegoers can have their own red carpet moment with the most insta-worthy photo backgrounds. Lucky moviegoers will even have the chance to take home a piece of the movies with giveaways, including movie posters for F9. The Walt Disney Company created double-sided mini posters that features its upcoming summer blockbusters, including Marvel Studios’ Black Widow and Shang-Chi and the Legend of the Ten Rings, 20th Century Studios’ Free Guy and Walt Disney Studios’ Jungle Cruise.
For all details on how to celebrate Cinema Week with Cinemark, visit Cinemark.com/cinemaweek.
The Cinemark Standard
The health and safety of employees, guests and communities is a top priority. All Cinemark theatres boast The Cinemark Standard, greatly enhanced cleanliness, sanitizing and safety measures at every step of the moviegoing experience. Employees undergo extensive training on all new protocols and wear face masks while working, in addition to completing a wellness check-in prior to every shift. Each theatre also has a designated Chief Clean and Safety Monitor on duty to ensure the highest standards of safety, physical distancing, cleanliness and sanitization.
The exhibitor has consistently received mid-to-high 90 percentile guest satisfaction with Cinemark protecting their health and safety. Moreover, a resounding number of those moviegoers polled stated they would return and would also recommend visiting Cinemark to a friend.
About Cinemark Holdings, Inc.:
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 523 theatres (325 U.S., 198 South and Central America) with 5,872 screens (4,436 U.S., 1,436 South and Central America) in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/
