DUBLIN--(BUSINESS WIRE)--The "Global Customer Journey Analytics Market By Component, By Deployment Type, By Data Source, By Application, By Industry Vertical, By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027" report has been added to ResearchAndMarkets.com's offering.
The Global Customer Journey Analytics Market size is expected to reach $28.9 billion by 2027, rising at a market growth of 18.1% CAGR during the forecast period.
Customer journey analytics is the blend of analytical solutions and marketing equipment to monitor its potential consumers in real-time by developing a chronological time period of consumer engagement. It takes into account the consumer movements across several channels and reaches points by combining data regarding customer interactions, feedback, and transactions to give an end-to-end image of the consumer journey. It is a combination of advanced analytics, large data technology, and domain expertise to enable enterprises to chalk out their consumer journey.
In the modern business scenario, companies are gathering large volumes of data in their quest to better understand consumer needs and interests so that they can develop enriched experiences and innovative items. This requirement for a holistic approach towards customer journey is a significant aspect anticipated to display major revenue development of the market in the next few years. However, companies not only face limitations in gathering data, but also integration, analysis, insights, and reporting of the data around the business has become a cumbersome task for its IT team. Therefore, ideal data gathered from ideal sources with ideal analytics tools have become popular that aid organizations to examine the journey and rapidly activate discovered insights as a holistic dashboard or in the graphical format of the customer journey.
The customer journey analytics market is expected to observe a sort of decline in its development in 2020 owing to the COVID-19 restrictions imposed across the globe. These lockdowns have been influencing all the verticals, like retail and eCommerce, BFSI, healthcare and life sciences, media & entertainment, and government. The pandemic has resulted in a switch in customer behavior, with social distancing norms encouraging customers to choose omnichannel for buying. The scenario is expected to be regulated by mid-2021.
Companies Profiled
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
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Key Topics Covered:
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Business Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Dec - 2021, Jan) Leading Players
Chapter 4. Global Customer Journey Analytics Market by Component
4.1 Global Customer Journey Analytics Solution Market by Region
4.2 Global Customer Journey Analytics Services Market by Region
Chapter 5. Global Customer Journey Analytics Market by Industry Vertical
5.1 Global BFSI Customer Journey Analytics Market by Region
5.2 Global IT & Telecom Customer Journey Analytics Market by Region
5.3 Global Healthcare Customer Journey Analytics Market by Region
5.4 Global Retail & eCommerce Customer Journey Analytics Market by Region
5.5 Global Government & Defense Customer Journey Analytics Market by Region
5.6 Global Media & Entertainment Customer Journey Analytics Market by Region
5.7 Global Manufacturing Customer Journey Analytics Market by Region
5.8 Global Other Industry Vertical Customer Journey Analytics Market by Region
Chapter 6. Global Customer Journey Analytics Market by Application
6.1 Global Customer Journey Analytics Brand & Campaign Management Market by Region
6.2 Global Customer Journey Analytics Customer Behavioral Analysis & Churn Management Market by Region
6.3 Global Customer Journey Analytics Customer Experience Management Market by Region
6.4 Global Customer Journey Analytics Customer Segmentation & Targeting Market by Region
6.5 Global Customer Journey Analytics Product Management & Others Market by Region
Chapter 7. Global Customer Journey Analytics Market by Deployment Type
7.1 Global On-premise Customer Journey Analytics Market by Region
7.2 Global Cloud Customer Journey Analytics Market by Region
Chapter 8. Global Customer Journey Analytics Market by Data Source
8.1 Global Web Customer Journey Analytics Market by Region
8.2 Global Mobile Customer Journey Analytics Market by Region
8.3 Global Email Customer Journey Analytics Market by Region
8.4 Global Social Media Customer Journey Analytics Market by Region
8.5 Global Store & Call Center Customer Journey Analytics Market by Region
8.6 Global Others Customer Journey Analytics Market by Region
Chapter 9. Global Customer Journey Analytics Market by Region
Chapter 10. Company Profiles
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