SANTA MONICA, Calif.--(BUSINESS WIRE)--The Beachbody Company, LLC (Beachbody), a leader in subscription health and wellness that offers comprehensive digital streaming fitness and nutrition solutions, today announced the appointment of Kathy Vrabeck to the newly created role of chief strategy officer, reporting to Beachbody co-founder, Chairman and Chief Executive Officer, Carl Daikeler. With extensive experience in leading boards and CEOs to set strategy and drive growth, Vrabeck will be responsible for prioritizing and driving strategic growth initiatives, with particular focus on enhancing department interaction, human capital allocation, M&A, and integration following the close of the previously announced MYX Fitness transaction.
“Kathy’s expertise in developing and driving corporate strategy, and in leading growth across the technology and consumer sectors will be instrumental to the implementation and execution of Beachbody’s strategy,” Carl Daikeler, co-founder, Chairman and Chief Executive Officer of The Beachbody Company. “With significant experience developing successful digital and entertainment franchises, she will play a critical role in supporting Beachbody as we continue to evolve our integrated fitness and nutrition offering. Kathy will be a great addition to our leadership team, and I am excited to work with her as we enter Beachbody’s next phase of growth.”
Vrabeck brings more than two decades of leadership experience in technology, digital entertainment and consumer packaged goods, as well as a decade of talent acquisition and advisory expertise. Most recently, she served as a senior client partner at Korn Ferry, where she led the firm’s consumer digital recruiting and advisory efforts. Prior to that, she was a partner at Heidrick & Struggles, where she served as the global sector leader for its media, entertainment and digital practice and was partner-in-charge for the Los Angeles office. She has also served as the president of casual entertainment at Electronic Arts, as well as executive vice president at Activision and president of Activision Publishing, where she led the development of hit video game franchises.
“I am thrilled to join Beachbody’s seasoned team of professionals during an exciting time for the Company,” said Vrabeck. “Beachbody is a recognized industry leader with an extensive library of best-in-class content, whose mission is to help people live healthier lives. I look forward to working closely with the rest of the management team to identify and create strategic opportunities that will best-position Beachbody for continued success.”
Vrabeck received her M.B.A. in Marketing and Finance from Indiana University and her B.A. in French and Economics from DePauw University, with Phi Beta Kappa honors. She currently serves as chair of the DePauw University Board of Trustees, chair of the MediaAlpha and GameStop Boards of Directors, and a member of the Stone Brewing Company board.
About The Beachbody Company
Headquartered in Santa Monica, The Beachbody Company is a leader in subscription health and fitness, with a 22-year track record of creating innovative content and powerful brands. With 2.6 million paid digital fitness subscribers across two platforms, a nationwide peer-support system of over 400,000 influencers and coaches, and a premium portfolio of branded nutrition products, Beachbody is a leading holistic health and wellness company with over $1 billion in revenue projected in 2021. The Beachbody Company, the parent company to the Beachbody On Demand platform and the fast-growing DTC platform Openfit, recently entered into a pending three-way merger agreement with Forest Road Acquisition Corp., a publicly traded special purpose acquisition company, and MYX Fitness Holdings LLC, an at-home connected fitness platform, that will make it a public company. For more information, please visit TheBeachbodyCompany.com.