MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced it has refreshed its SGWS Customer Care online hub for trade customers to reflect the current COVID-19 environment, with best practices and guides for minimizing recovery time to help on- and off-premise customers rebuild their businesses. The site includes an all new Customer Recovery section, providing detailed articles and resources specifically targeted to address the unique challenges still facing restaurants, bars, retailers, and other hospitality businesses as they adjust to a new way of operating.
On-premise content includes updated operating checklists, to-go and delivery programming, and marketing and business optimization best practices. Off-premise content includes numerous guides for retailers looking to transform their businesses by leveraging e-commerce and other digital strategies. A robust social media section offers tips for both on- and off-premise customers looking to either get started or evolve their social media marketing programs.
Valuable resources still available on the site include links to third-party services and updated COVID-19 information, a Virtual Education calendar, and information about Southern Glazer’s industry-leading Proof® e-commerce platform.
“While the environment continues to impact on- and off-premise businesses differently, it is apparent that all businesses must evolve to changes in consumer behavior that will live on long after the pandemic is over,” said John Wittig, Chief Commercial Officer, Southern Glazer’s Wine & Spirits. “The updated resources on SGWS Customer Care will help our customers develop an ‘all-weather' business plan that includes innovative marketing strategies, a robust e-commerce offering, savvy social media presence, and dynamic customer outreach to ensure a strong exit from the current pandemic-stricken environment.”
To access the SGWS Customer Care site, visit www.southernglazers.com and click on the Customers link in the top navigation.
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
