CHICAGO--(BUSINESS WIRE)--Baird & Warner, Illinois’ largest family-owned independent real estate services company, today announced the launch of a new multimedia ad campaign that gets to the heart of the firm’s one-stop shop business model. At a time when homes are working harder than ever — serving as everything from school to sanctuary — Baird & Warner is reinforcing its commitment to make real estate easier for buyers and sellers by offering all services under one roof, including mortgage and title insurance.
Baird & Warner is rolling out its “Home+” (Home-plus) campaign to highlight its market-leading one-stop shop services across all media: outdoor billboards, hot spot wallscapes, print, direct marketing, social media, and digital advertising. The new marketing effort will debut over the next few weeks, during one of the busiest spring markets in recent years.
“After a year where home became our everything, we wanted to communicate the value of working with Baird & Warner to gain an edge in a market where double-digit multiple offers have become the standard and acting quickly is imperative,” said Steve Baird, president and CEO of Baird & Warner. “Our 2,400 agents have access to dedicated teams of expert support staff, mortgage professionals, and local attorneys who can provide flexible financing options and seamless closings — all working together to make sure ‘it’s easier here.’”
The new “Home+” ad campaign builds on the success of Baird & Warner’s “We Get You” effort, which was awarded first-place honors by Leading Real Estate Companies of the World®, a network of hundreds of independent brokerages worldwide. Both ad campaigns were created in partnership with Chicago-based agency Simple Truth.
In the series of “Home+” ads, images evoke how our homes are evolving and changing purpose, often simultaneously serving as a school, office, fitness center, playground, or simply a safe space. As one new ad says, “When it’s more than a home, you need a team with more to offer.” Each image is compelling in that it captures a new way people are enjoying their homes, such as a mom and her young son performing fitness planks with the words “Homebody” — using Baird & Warner’s trademark yellow for each word after “Home.”
“With each service we’ve added over our 165-plus years, it’s always been with the intention of making the process of buying and selling a home easier — from when we launched our own mortgage services in 1988 to title insurance in 2003,” said Peter Papakyriacou, the company’s senior vice president of marketing and communications. “If Chicagoans are expecting more from their homes, then they should expect more from their agents, and we’re proud to remind them that’s exactly why Baird & Warner continues to be Chicagoland’s most trusted and established hometown real estate company.”
The new “Home+” campaign launches on the heels of a record year for the firm. In 2020, Baird & Warner had the most successful year in its history with more than $11.5 billion in sales and over 37,500 transactions companywide. Its one-stop shop partners at Baird & Warner Title Services and Key Mortgage Services contributed to those results, achieving their own record sales of over $2 billion and $1 billion respectively. Last year also saw the brokerage hit record recruiting numbers, welcoming 554 new agents and 130 new employees.
Visit www.bairdwarner.com today to find a home and an agent who can help make buying and selling an easier and more rewarding experience.
About Baird & Warner Real Estate, Inc.:
Established in 1855, Baird & Warner is Illinois’ largest family-owned independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation, and integrity for more than 165 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. In 2019, Baird & Warner was named a Chicago Tribune Top Workplace for the eighth year in a row. With more than 2,400 broker associates in 29 offices and comprehensive mortgage, title, and relocation services, Baird & Warner ranks among the nation’s top real estate firms. Learn more at BairdWarner.com.
*Source for sales and transaction data: Baird & Warner Real Estate Inc. residential sales, mortgage, and title companies.