LAFAYETTE, La.--(BUSINESS WIRE)--SchoolMint®, the leading provider of Strategic Enrollment Management (SEM) in PreK-12 education, announced today it has completed the acquisition of Bright Minds Marketing.
Bright Minds Marketing has become one of the nation’s leading K12 enrollment and marketing consulting firms, providing schools and districts with strategies and tactics that help increase student enrollment.
SchoolMint CEO Bryan MacDonald said, “Customers have always looked to SchoolMint to provide best-in-class tools for attracting, enrolling, and retaining students, families and teachers. Bright Minds Marketing is the perfect complement to our software. By combining SchoolMint’s strong SaaS SEM capabilities with Bright Minds Marketing’s proprietary best practices, personalized marketing consulting, and specialized enrollment services, schools will have the ability to not just manage enrollment… but to increase it.”
“Bright Minds Marketing is excited to join with SchoolMint and further expand their status as the leading Strategic Enrollment Management solution provider in PreK-12,” said Bright Minds Marketing President and Founder Nick LeRoy. “We can now do more than ever before to help schools and districts manage their enrollment to effectively impact their financial position and drive student success.
“The COVID-19 pandemic has created never before seen pressure on enrollment. With this acquisition, SchoolMint customers will be able to get the most out of their tools and focus on the specific steps to increase their student population,” said LeRoy.
LeRoy is joining the SchoolMint team as Chief Enrollment Officer and will be focused on providing SchoolMint customers with expertise, strategic guidance, and personalized services to help them with their enrollment needs.
About SchoolMint
SchoolMint Inc. is dedicated to helping educators create bright, sustainable futures. Serving more than 11 million students and families in more than 16,000 schools across the country, SchoolMint is the leading PreK-12 provider of solutions for Strategic Enrollment Management (SEM). SEM is a strategic approach that brings together solutions that help students get to and through school successfully. SchoolMint’s holistic enrollment platform enables administrators to centralize activities such as the school choice application & lottery, registration/re-enrollment, tardy tracking, positive behavior reinforcement, and teacher coaching to make school operations more efficient and fiscally sound. With products that put the family experience first, while generating powerful insights, the company is helping all schools across the PreK-12 landscape attract, enroll, and retain students. SchoolMint is backed by BV Investment Partners and is headquartered in Lafayette, Louisiana. Learn more at SchoolMint.com.
About Bright Minds Marketing
Indianapolis-based Bright Minds Marketing is a nationally respected leader helping private schools, charter school networks, and public school districts maximize their enrollment efforts and increase enrollment with deeply personalized recommendations, including marketing plan development, enrollment process consulting, and training and professional development. Learn more at brightmindsmarketing.com.
