LONDON--(BUSINESS WIRE)--Quantzig, global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, brings to you comprehensive insights into the importance of building customer profiles in its recent article.
What’s in it for you?
- Understand the similar traits amongst the customer base that enables a business to segment customers into homogenous segments
- Gain insights into factors responsible for reaching out to end-users with specific requirements
- Gauge your capabilities and improve your marketing strategies to meet end-user requirements
Talk to our analytics experts to know how you can reap the benefits of customer segmentation and profiling for your business to devise an efficient and analytics-driven marketing strategy.
Today customers are more well-informed and technologically inclined than ever before. Hence, businesses must focus on customer experience management. A customer profile helps businesses to understand their customers better. Various analytics tools enable brands to identify the customer segments with the highest potential, understand their end-users’ expectations, and reach them. Rising competition in the global market makes businesses compete in terms of various metrics such as market share, customer retention, and acquisition.
To gain comprehensive insights into Quantzig’s customer engagement models and customer analytics dashboards, request a FREE proposal today!
According to Quantzig’s customer analytics experts, “An effective customer profile can help businesses to identify the right prospects and offer a service that makes the customer feel cared, valued, and engaged.”
Benefits of Customer Profiling
1: Personalized communications
Customer profiling enables businesses to tailor communications based on the specific interests of the customer. This, as a result, enhances customer engagement, experience and ultimately improves sales.
2: Enhance response rates
Customer profiling helps businesses to identify the most profitable customer segments at the right time, which further helps in driving better results from marketing campaigns. There are various benefits of customer profiling and segmentation when it comes to enhancing response rates. Enhanced response rates initiate a customer nurturing process that leads to increased sales.
3: Improve customer acquisition
Customer profiling and segmentation help enterprises understand customers, which, in turn, helps businesses to look for prospects with the same characteristics.
Book a FREE pilot to see how our customer analytics solutions can help your business build an effective customer profile.
About Quantzig
Quantzig is the world's foremost full-service advanced analytics and business intelligence solution provider, turning clients' complex, unstructured data into intelligent, actionable insights that enable them to solve complex business problems and inspire innovation, change, and growth.
Over the past 16 years, our insights have helped over 120 clients spanning across industries and sectors like Pharmaceutical and Life Sciences, Retail and CPG, Food and Beverage, and more. We have successfully delivered 1500 in-depth solutions in areas like Marketing Analytics, Customer Analytics, Supply Chain Analytics, and more. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal.
