CHICAGO--(BUSINESS WIRE)--Dog owners are passionate about their pooches, and their ideas for how best to celebrate Valentine’s Day with their four-legged friends reflect just how much love is in the air.
A recent survey commissioned by High Hopes® for Pets, the mission-driven dog treats and food company founded to help homeless pets, discovered that nearly half (47%) of dog owners say one of the best ways to celebrate Valentine’s Day with their dog is to make or buy a special doggy treat for them to enjoy. Conducted by The Harris Poll among more than 1,200 U.S. dog owners, the consumer behavior survey sought to find dog owners’ thoughts on celebrating Valentine’s Day with their pups. Runner-up activity preferences were dedicated ‘doggy and me’ time such as a game of fetch or romp in the park at 42% and cuddling on the couch while watching a dog movie together at 38%.
In essence, what these results reveal is that for dog owners, Valentine’s Day isn’t just reserved for showing love to companions of the human variety.
In addition to donating 15% of profits to organizations dedicated to ending pet homelessness, High Hopes is helping spread the love to homeless pets this Valentine’s Day by awarding two $2,500 grants to animal shelters and rescues nominated by their communities. Interested animal lovers can complete the nomination form to submit their favorite local shelter for the contest and receive a receive a free High Hopes signature heart-shaped XOXO™ treat™ to share with their pooch.
“At our core, we celebrate people’s love of dogs – both their own dogs and the many homeless ones in search of their forever homes,” said Paula Etchison, founder of High Hopes for Pets. “To help spread the puppy love this Valentine’s Day, we’re enlisting our devoted customers and dog lovers everywhere to help us reward worthy shelters by nominating them to win a grant to support their efforts to end pet homelessness. Plus, nominators will get to show their own pup some love with hugs and kisses they’ll really appreciate, an all-natural High Hopes XOXO treat.”
Nominations will be accepted through Monday, February 15, 2021 and winners will be announced via social media the week of February 22, 2021. Grants are awarded via The High Hopes for Pets Foundation℠, a 501(c)(3) nonprofit organization. Those interested in contributing to the wellbeing of homeless pets can visit High Hopes’ online shop to purchase all-natural dog food and treats, donate to the Foundation, and earn rewards points by joining the High Hopes loyalty program.
About High Hopes® For Pets
High Hopes® for Pets is a mission-driven dog treats and food company founded by animal lovers to provide all-natural goodness for your pet and real hope for homeless ones. Made in the USA with the highest-quality natural ingredients, High Hopes’ products are as nutritious as they are delicious. A certified woman-owned business, High Hopes for Pets donates a portion of every sale to The High Hopes for Pets Foundation℠, an independent nonprofit entity dedicated to helping homeless pets. Through partnerships with local shelters and rescue groups across the U.S., every purchase of a High Hopes product helps supply food, vet care, training and other essentials for the care and comfort of homeless pets. Visit highhopesforpets.com to shop and learn more.
Survey Method
This survey was conducted online within the United States by global market research firm The Harris Poll on behalf of High Hopes for Pets from January 19-21, 2021 among 1,222 U.S. adults ages 18 and older who are dog owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Madeline Lena.
