NEW YORK--(BUSINESS WIRE)--GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the launch of its new brand, GBK Collective, as part of a broader transformation that includes an updated website and expanded capabilities. The firm also announced the promotion of Rebecca Szew to Executive Vice President, Research and Insights.
“We chose the name GBK Collective, not only to reflect our current partners (Greenwood, Bradlow and Korst), but to also recognize our belief in the power and insight that comes from the collective – our amazing clients, partners, and growing network of consultants, industry and academic thought leaders,” said GBK co-founder and CEO Jon Greenwood. “We’re also thrilled to recognize Rebecca Szew with a well deserved promotion to EVP. In her role overseeing research and insights, Rebecca has gone above and beyond to serve our growing roster of clients, while also playing a pivotal role in our evolution as a firm as we continue to stretch further to solve marketing problems in high definition.”
Since its inception in 2015, GBK has partnered with dozens of Fortune 500 brands across categories to solve some of today’s toughest business and marketing challenges. The firm has also more than doubled its revenue over the past year as it continues to expand its global collective of experienced practitioners providing clients with senior marketing, insights and analytics to address their most pressing business issues.
“As brands worldwide look to drive growth and improve decision making, they need a partner capable of solving product strategy and marketing problems at scale using a variety of strategic frameworks informed by advanced analytics and custom research,” said GBK co-founder Eric Bradlow, who is also Vice Dean of Analytics and Chairperson of Wharton’s Marketing Department. “In contrast to the ready made, ‘black box’ solutions that many firms propose, GBK designs a bespoke team of experienced practitioners and academic thought leaders for each and every client project - who together with the client create an effective, high definition solution with exceptional results.”
In her new role as EVP, Szew will oversee GBK’s research and insights practice, advising clients in the areas of marketing strategy, brand equity, customer segmentation, advertising effectiveness, among other areas. Prior to joining GBK Collective, Rebecca held positions at Millward Brown and IRI, and has extensive experience across industries, including technology, B2B, CPG, pharmaceuticals, QSR, ecommerce and entertainment.
“It has been the thrill of my career to contribute to the growth and success of GBK, and I couldn’t be more excited for our next chapter as we continue to innovate and stretch in new areas,” shared Szew. “After nearly twenty years in the insights industry, it’s incredibly rewarding to be in a role where I’m constantly learning and inspired by my colleagues and clients.”
Headquartered in New York, GBK Collective continues to expand its leadership team and footprint – with locations around the world including Chicago, Los Angeles, London, Philadelphia and Seattle.
About GBK Collective:
Born from academics. Enlightened by data-driven research and analytics. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com.
