TORONTO--(BUSINESS WIRE)--BBS Securities Inc. announced today that it has rebranded as CI Investment Services Inc., to reflect the extensive and evolving range of solutions it offers to Canadian portfolio managers and registered broker-dealers.
“The new name, CI Investment Services, is part of a unified branding strategy for the CI Financial group of companies,” said Kurt MacAlpine, Chief Executive Officer of CI Financial Corp. (“CI”), parent company of CI Investment Services. “The rebrand emphasizes that CI Investment Services is backed by CI’s financial strength and deep operational capabilities. It also signals our commitment to investing in the business and its technology to meet the evolving needs of investment professionals.”
“At CI Investment Services, our first priority is to provide our clients with efficient and flexible service in trade execution, clearing, custody, and back office administration. We are constantly innovating to deliver the best possible service and results for our clients,” said Carol Chiu, President, CI Investment Services. “Our strength is our ability to provide solutions tailored to the distinct needs of our clients.”
CI is unifying its subsidiaries’ branding under the CI name to create consistency and an enhanced experience for its clients. The updated branding supports CI’s strategic priorities of expanding its wealth management platform, modernizing its asset management business, and globalizing the firm.
About CI Investment Services
CI Investment Services is a leading Canadian broker-dealer providing custodial services to a wide range of brokerages and trading services. For more information, please visit ciinvestmentservices.com. CI Investment Services is a subsidiary of CI Financial Corp. (TSX: CIX), an independent company offering global asset management and wealth management advisory services with approximately $202 billion in total assets as at October 31, 2020.
