DUBLIN--(BUSINESS WIRE)--The "Market Research Services Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery" report has been added to ResearchAndMarkets.com's offering.
This report provides the strategists, marketers and senior management with the critical information they need to assess the global market research services market.
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The global market research services market reached a value of nearly $75.76 billion in 2019, having increased at a compound annual growth rate (CAGR) of 2.6% since 2015. The market is expected to decline from $75.76 billion in 2019 to $73.94 billion in 2020 at a compound annual growth rate (CAGR) of -2.4%. The decline is mainly due to lockdown and social distancing norms imposed by various countries and resulting economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 4.1% from 2021 and reach $82.87 billion in 2023.
Growth in the historic period resulted from a rise in research and development (R&D) investments, increase in political opinion polls, and strong economic growth in emerging markets. Factors that negatively affected growth in the historic period were privacy and security issues, shortage of skilled workers, and opinion polls losing credibility.
Going forward, increasing focus on customer satisfaction, outsourcing back end operations to low-cost economies, and demand for opinion polls will drive the growth. Factors that could hinder the growth of the market research services market in the future include Big Data Analytics and COVID-19 pandemic.
The market research services market is segmented by type of service into marketing research and analysis services, and public opinion and election polling. The marketing research and analysis services market was the largest segment of the market research services market segmented by type, accounting for 89.0% of the total in 2019. Going forward, the public opinion and election polling segment is expected to be the fastest-growing segment in the market research services market, at a CAGR of 3.3% during 2019-2023.
North America was the largest region in the global market research services market, accounting for 32.5% of the total in 2019. It was followed by Western Europe, Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the market research services market will be Eastern Europe, and South America, where growth will be at CAGRs of 3.98% and 3.97% respectively. These will be followed by the Asia Pacific, and the Middle East, where the markets are expected to grow at CAGRs of 3.48% and 3.47% respectively.
The global market research services market is highly fragmented, with a large number of small players. The top ten competitors in the market made up to 26.34% of the total market in 2019. Major players in the market include Nielsen Holdings plc, Kantar Group, IQVIA Holdings Inc., Ipsos Group S.A., and GfK SE.
Key Topics Covered:
1. Market Research Services Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction
7. Market Research Services Market Characteristics
8. Market Research Services Market, Supply Chain Analysis
9. Market Research Services Market, Product/Service Analysis - Product/Service Examples
10. Market Research Services Market Customer Information
11. Market Research Services Market Trends And Strategies
12. Impact Of COVID-19 On The Market Research Services Industry
13. Global Market Research Services Market Size And Growth
14. Market Research Services Market, Regional Analysis
15. Global Market Research Services Market Segmentation
16. Global Market Research Services Market Comparison with Macro Economic Factors
Companies Mentioned
- 4sight
- Acnielsen Marketing & Media (Pty) Ltd.
- African Response
- AG3 Consulting
- Amass Market Research
- Arellano
- BMi Research (Pty) Ltd
- Brandman Research
- Business Analytica
- C&O Marketing
- CIPMR
- Comscore
- Consumer Behavior Research Co., Ltd (CBR Shenzhen Aeon Technology Co., Ltd.)
- Criba Research SA
- Datum Internacional S.A
- Dunnhumby
- Eksen Research
- ERA Research & Consultancy
- Escalent (formerly Morpace)
- Euromonitor International
- Fine Research
- And Many More Companies!
For more information about this report visit https://www.researchandmarkets.com/r/wg8819
