SHANGHAI--(BUSINESS WIRE)--The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place on September 23-25. Themed “RENEW, REDEFINE, REINFORCE”, the presence at the show will allow visitors to learn about the new LYCRA® Anti-Slip fiber technology. Other well-received technologies such as LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber and COOLMAX® freshFX® technology will also be showcased.
“Every industry is facing unprecedented challenges this year and the apparel industry is no exception,” said Julien Born, President, Apparel, The LYCRA Company. “We have been pleased to see that, despite market uncertainties, there is still a strong appetite for innovation as brands look to keep an edge and offer better value to consumers. Innovation has always been in The LYCRA Company’s DNA, which we believe is key to address the increasing demands for functional and sustainable apparels globally.”
“Asia is set to be the key driver for The LYCRA Company’s global growth,” said Steve Stewart, Apparel Vice President, Asia, The LYCRA Company. “As such, we will continue our innovation journey by launching new technologies, such as the ones we are showcasing at Intertextile. Only by working closely with our partners and customers can we empower our customers to gain a winning edge and fully capture the opportunities offered by a new global economy.”
A New Innovation Frontier
LYCRA® Anti-Slip fiber is an exceptional denim seam slippage solution for applications in single core spandex fabrics that require durable stretch and good recovery power. Designed to help prevent seam slippage and improve garment quality and yield, this patent pending fiber helps maintain garment appearance wash after wash and wear after wear. It is a versatile fiber that makes possible for a multitude of fabric developments and constructions, including open structures and use of polyester/viscose blends, and cotton blends achieving a soft touch and authentic appearance.
By using LYCRA® Anti-Slip fiber in the core of LYCRA® dualFX® technology yarn, the anti-slippage performance will be further enhanced. It is based on several patented technologies from The LYCRA Company related to both dual core and bi-component yarns. By combining LYCRA® Anti-Slip fiber and LYCRA® T400® fiber together in one fabric, the key benefit is the high stretch of LYCRA® fiber with exceptional slippage solution plus the excellent recovery power of LYCRA® T400® fiber. This means that consumers can have super stretch jeans that last longer and keep its fit and shape. Consumers will look good all day, every day.
The Power of The Science of Fit™
LYCRA® FitSense™ technology is a patented, water-based dispersion that features the same molecules as LYCRA® fiber, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA® fiber to provide lightweight, targeted support across a range of garment types. This solution also helps streamline garment manufacturing through the potential elimination of double-layers and extra seams and offers unlimited design possibilities for brands and retailers.
LYCRA® MyFit™ fiber is a patent-pending, fiber technology engineered with a polymer designed to deliver improved comfort and fit. The result is greater shape tolerance and a customized fit experience for a differing range of body shapes. Ultimately, it gives brands and retailers the potential to higher customer satisfaction, minimize returns, reduce SKUs and costs by undercutting patterns.
LYCRA® FitSense™ technology and LYCRA® MyFit™ fiber have been well received by both international and domestic brands since their launch to the market. The two innovations now find wide applications in various apparel categories from underwear and activewear to seamless garments as well as swimwear.
Anti-Odor Fiber for 24/7 Freshness
COOLMAX® freshFX® technology actively suppresses the growth of bacteria which are the root cause of body odor and related smells and therefore is perfectly adapted for applications such as sportswear and underwear to offer freshness. The active ingredient in COOLMAX® freshFX® qualifying fibers is a durable, non-migratory silver-based antimicrobial additive. The active ingredient is spun directly into the yarn, rather than being topically applied, and an inorganic cage matrix protects it. Therefore, it can be expected to remain effective for the life of the garment even after repeated laundering.
The Legwear Stars
LYCRA® FUSION™ technology helps make hosiery resistant to runs, which can improve the wear life of the garment. LYCRA® SOFT COMFORT technology imparts a soft and comfortable stretch to sock tops and knee-high tops. The technology is based on soft-stretch LYCRA® fibers that combine high elongation with low hysteresis. This makes garments easy to don but with a firm and secure fit.
“The beginning of 2020 may have taken us by surprise, yet I am excited to see the speedy recovery across Asia-Pacific, particularly in China,” said Jack Yang, R&D Director, The LYCRA Company. “Technology and innovation are now the oxygen of every business. With our legacy and profound understanding of the apparel and textile industry, we are excited to work with our partners in China to bring more consumer-centric innovation to the world.”
To bring to life The LYCRA Company’s newest innovations at Intertextile, the technologies will be introduced via multimedia channels such as LED videos and augmented reality technology. Sample fabrics and garments experience will be available at the booth for further engagement. There is also a bottle calculator for visitors to understand how many plastic bottles are being put into use again in a garment by providing fabric weight and EcoMade fiber content. To learn more about the latest developments of The LYCRA Company, visit Intertextile booth H4.1-E56.
In addition to the physical booth, The LYCRA Company also offers a virtual tour and daily highlights on connect.lycra.com/intertextile2020. Check out the site to learn more about our technologies and to hear our customers’ stories.
For show information, visit Intertextile.com.
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.
LYCRA® FitSense™, LYCRA® MyFit™, LYCRA® dualFX® and COOLMAX® freshFX® are all trademarks of The LYCRA Company.
