LONDON--(BUSINESS WIRE)--Technavio has been monitoring the web analytics market and it is poised to grow by $ 3.05 bn during 2020-2024, progressing at a CAGR of over 19% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
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Frequently Asked Questions:
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What are the major trends in the market?
The proliferation of AI in web analytics is a major trend driving the growth of the market. -
At what rate is the market projected to grow?
The year-over-year growth for 2020 is estimated at 18.78% and the incremental growth of the market is anticipated to be $ 3.05 bn. -
Who are the top players in the market?
Adobe Inc., AT Internet, Facebook Inc., Google LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc., are some of the major market participants. -
What is the key market driver?
The rising preference for online shopping is one of the major factors driving the market. -
How big is the North America market?
The North America region will contribute 36% of the market share.
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Adobe Inc., AT Internet, Facebook Inc., Google LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc. are some of the major market participants. The rising preference for online shopping will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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Web Analytics Market 2020-2024: Segmentation
Web Analytics Market is segmented as below:
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Deployment
- Cloud-based
- On-premises
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Geographic Landscape
- APAC
- Europe
- MEA
- North America
- South America
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Web Analytics Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The web analytics market report covers the following areas:
- Web Analytics Market Size
- Web Analytics Market Trends
- Web Analytics Market Industry Analysis
This study identifies the proliferation of AI in web analytics as one of the prime reasons driving the web analytics market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.
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Web Analytics Market 2020-2024: Key Highlights
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will assist web analytics market growth during the next five years
- Estimation of the web analytics market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the web analytics market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of web analytics market vendors
Table of Contents:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Preface
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Value chain analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2019
- Market outlook
- Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DEPLOYMENT
- Market segmentation by deployment
- Comparison by deployment
- Cloud-based - Market size and forecast 2019-2024
- On-premises - Market size and forecast 2019-2024
- Market opportunity by deployment
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- APAC - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increasing adoption of the cloud
- Need for predictive analytics
- Proliferation of AI in web analytics
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Adobe Inc.
- AT Internet
- Facebook Inc.
- Google LLC
- International Business Machines Corp.
- Microsoft Corp.
- Oracle Corp.
- SAS Institute Inc.
- Verizon Communications Inc.
- Webtrends Inc.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
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