LONDON--(BUSINESS WIRE)--Technavio has been monitoring the augmented reality (AR) and virtual reality (VR) market and it is poised to grow by $ 125.19 billion during 2020-2024, progressing at a CAGR of over 35% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Alphabet Inc., DAQRI LLC, Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Sony Corp., and Toshiba Corp. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The increasing demand for AR and VR technology has been instrumental in driving the growth of the market. However, high development costs associated with AR and VR apps might hamper the market growth.
Augmented reality (AR) and Virtual reality (VR) market 2020-2024 : Segmentation
Augmented reality (AR) and virtual reality (VR) market is segmented as below:
-
Technology
- AR
- VR
-
Geography
- North America
- APAC
- Europe
- South America
- MEA
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Augmented reality (AR) and Virtual reality (VR) market 2020-2024 : Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our augmented reality (AR) and virtual reality (VR) market report covers the following areas:
- Augmented reality (AR) and Virtual reality (VR) market size
- Augmented reality (AR) and Virtual reality (VR) market trends
- Augmented reality (AR) and Virtual reality (VR) market industry analysis
This study identifies the increasing number of M&A activities as one of the prime reasons driving the augmented reality (AR) and virtual reality (VR) market growth during the next few years.
Augmented reality (AR) and virtual reality (VR) market 2020-2024: Vendor Analysis
We provide a detailed analysis of around 25 vendors operating in the augmented reality (AR) and virtual reality (VR) market, including some of the vendors such as Alphabet Inc., DAQRI LLC, Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Sony Corp., and Toshiba Corp. Backed with competitive intelligence and benchmarking, our research reports on the Augmented reality (AR) and Virtual reality (VR) market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.
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Augmented reality (AR) and Virtual reality (VR) market 2020-2024 : Key Highlights
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will assist augmented reality (AR) and virtual reality (VR) market growth during the next five years
- Estimation of the augmented reality (AR) and virtual reality (VR) market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the augmented reality (AR) and virtual reality (VR) market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of augmented reality (AR) and virtual reality (VR) market vendors
Table Of Contents :
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Technology
- Market segments
- Comparison by Technology
- AR - Market size and forecast 2019-2024
- VR - Market size and forecast 2019-2024
- Market opportunity by Technology
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2019-2024
- APAC - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
- Market drivers
- Volume driver - Demand led growth
- Volume driver - Supply led growth
- Volume driver - External factors
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendor Landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Alphabet Inc.
- DAQRI LLC
- Facebook Inc.
- HP Inc.
- HTC Corp.
- Magic Leap Inc.
- Microsoft Corp.
- Samsung Electronics Co. Ltd.
- Sony Corp.
- Toshiba Corp.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
