LONDON--(BUSINESS WIRE)--Recently, the seismic shift in technology-dependence across demographics has brought a range of challenges to IT and telecom industries across the globe. The mobile application development services market is the most impacted, and fastest-growing sector of this industry. Smartphones are fulfilling the demand for convenience and security, and demand for mobile applications is increasing rapidly. Although increased demand is a market growth driver, it poses various challenges, such as the variety of devices available in the market, identifying target markets, providing security, and high competition. How do mobile application development service providers overcome these challenges? With Infiniti’s customer segmentation analysis, many top market players have overcome these challenges, gained a better understanding of their target customer segments, and surpassed competitors. To be better equipped for the changing trends and preferences in the mobile application development services market, request a free proposal.
The IT and Telecom industry has witnessed tremendous change over recent years. With the rise in demand for handheld devices, most prominently smartphones, the way customers interact with the industry has changed. Mobile application development services are highly demanded across the globe. As the expected functionality from a smartphone increase, so does the need for newer mobile applications. However, creating a successful application takes a large amount of research, from conception, through development, up until the point of launching. Most of this research is focused on understanding the needs, preferences, and identifying target customer segments. This recent article comprises of Infiniti’s industry experts’ insights into the preferences and complaints of users, as well as the significant challenges in the industry. Additionally, the experts have discussed the benefits of customer segmentation in the mobile application development services market.
Gain expert insights into end-user preferences and gaps to address in the mobile application development services market by reading the complete article here.
“As consumers’ lives become more hectic, demanding, and technology-driven, smartphones have become a necessity. Digital transactions, eCommerce shopping, and streaming entertainment are some of the many functions that they serve. Mobile application development services help companies develop these apps and provide the various functionalities needed. However, with changing times, there are different challenges faced by all mobile application development market players,” says an IT and telecom industry expert at Infiniti Research.
Infiniti’s industry experts identified and discussed the following four significant challenges in the mobile application development services market:
- Constant innovation and development has made the market highly competitive and challenging
- Developing a successful mobile application requires accurate identification of target markets and their needs and preferences
- Competing brands with varying operating software and screen resolutions make it challenging to create universally applicable UI/UX interfaces
- Guaranteeing safety and security of customers’ data is crucial and failing to achieve that can lead to significant losses and customer attrition
Learn how Infiniti Research helps mobile application development service providers overcome dynamic market challenges, request more information.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
