DUBLIN--(BUSINESS WIRE)--The "Floral Gifting Market in US - Industry Outlook and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.
The floral gifting market in US is expected to grow at a CAGR of over 5% during the period 2020-2025.
The floral gifting market in US is witness to a range of innovations. One of the most prominent being delivery. Retail is being eliminated to appeal to the new generations that look to digital platforms for most of their purchase decisions. The supply chain is witnessing massive consolidation within the US floral gifting market. Major producers of flowers are acquiring small farms. The same is being witnessed in the retail and wholesale scene. The competition has thus intensified, and a lot of these players are looking to increase profitability via vertical integration. Intermediaries are losing their space in the market as network services bypass florists, and florists bypass wholesalers to meet orders straight from farms. Farms are going one step further and marketing straight to consumers.
The on-demand floral production is one of the key differentiators prominent among the current wave of floral gifting vendors. The concept of farm-to-table is gaining traction. Strategic supervision and a stronghold on trends and quality have led to an optimized production system that loses the ludicrous amount of waste and results in an almost nil flower stock. In terms of designs, the market has witnessed a decline in the demand for extravagant and complex bouquet flowers, with a movement toward cut flowers. There is a possibility that new floral sources such as Nepal and Japan will tend to enter the US landscape.
Key Questions Answered
- What is the U.S. Floral Gifting market size and growth forecast?
- What are the demand forecast of the floral gift during 2020-2025?
- Which are the different segments of the market and the growth prospects?
- Who are the leading vendors in the U.S. Floral Gifting market and their market share?
Traditional in-store florists in the US are witnessing a strong decline primarily due to the competition from less expensive mass-market retailers and online orders. While some of them are shutting shops, others are turning into studio florists. A large number of them, however, are event florists, catering to weddings and corporate events. Supplying to events is becoming more prominent, proving a threat to the market. Opportunities for florists in the US are ripe with consumers willing to spend more on products that are prepped and delivered by florists as they are equated to quality.
Mass-market retailers and supermarkets are finding their way into the floral market and are progressing slowly. There is a trend toward full-service operations being observed among chain and independent supermarkets and grocery/service wholesalers. The online marketplace has evolved rapidly in the last couple of years, setting in motion a refined, less hassled flower gifting delivery system. The internet has shortened the supply chain, putting all the players in touch with each other. The rise of the internet has ushered in an era of comparative shopping, educated decisions, innovative business models, and widening creativity.
While websites by network services have largely been used in the US floral gifting market, new ones that focus on distinctive models of working are gathering momentum. The online space has been ripe with innovation. The on-demand model is becoming a new norm among tech-driven start-ups that are developing their proprietary supply chain. E-tailers in the US are experiencing more consistent sales; however, they tend to be more clustered around occasions such as Mother's Day and Valentine's Day than region such as Europe which is marked by less cyclical sales.
The study considers the present scenario of the US floral gifting market and its market dynamics for the period 2019-2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Market Dynamics
Opportunities & Trends
- Flat Packed Bouquets
- The Spread Of The Farmer-Florist Movement
- Intensifying Movement Toward Local Flowers
- Broadening Range Of Bouquet Elements
- Sustainability On The Rise
-
Micro-Regionalism Is Intensifying
Growth Enablers
- Rise Of Botanical Homescapes And Retail And Hospitality Bioengineering
- Link Between Exposure To Flowers And Health And Wellbeing
- Floral Design Gains Renaissance
- New Entrants Disrupting Industry
- Diminishing Barriers Of Cost
- Growth Of Multi-Cultural Audiences
-
Risk Aversion During Gift Giving
Restraints
- The Personalized Gift Wave
- Dearth of a Unified Campaign Against Blood Flowers'
- Investments in Dried And Artificial Flowers
- High Wastage
- Plant Gifts That Keep On Giving
- Disparities And Issues With Flower Deliveries
-
Negative Publicity of Flowers
Key Company Profiles
- FTD Companies
- 1-800-Flowers.Com
- Teleflora
-
From You Flowers
Other Prominent Vendors
- 5th Ave Floral Co.
- Avas Flowers
- Benchmark Bouquets
- Bloomnation
- Bloomsybox
- Blooms Today
- Farmgirl Flowers
- Floom
- Flora2000
- Floraqueen
- Flowerbud.Com
- Flowerpetal.Com
- Justflowers.Com
- Kabloom.Com
- The Flower Shop
- The Bouqs
- Urban Stems
- Gotham Florist
- H. Bloom
-
Venus Et Fleur
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