BOSTON--(BUSINESS WIRE)--Media Shower, the Massachusetts-based media and communications company, has received a generous $15,000 grant from Citizens Bank in recognition of its work on the Coronavirus Communication (CoCo) campaign. Media Shower is one of just 32 Massachusetts companies to receive the award from Citizens Bank’s Small Business Recovery grant program, which will help it continue to spread positive, helpful messages about Coronavirus across Boston, Massachusetts -- and the world. “In just over a month, our CoCo project has already been seen by over 175 million people worldwide,” said John Hargrave, Media Shower’s founder and CEO. “It is a huge vote of confidence that Citizens Bank has recognized the work our team is doing to benefit our local community, on a global stage.”
The CoCo project was launched at the outset of the CoronaCrisis, as a way of communicating public service announcements about COVID-19. The company created a “firehose of content” -- from tweets to videos to social media banners -- reinforcing messages like #SlowTheSpread and #HealthcareHeroes.
“Our goal was to help the public understand this was a crisis like no other,” said Cliff Robinson, Media Shower’s director of social media. “The challenge was to package very complicated scientific messages into bite-sized nuggets of content that would … well, go viral.”
The team rigorously tracks the “viral spread” of each hashtag across social media, monitoring which ideas are trending. “We like to say that we’re trying to spread these ideas faster than the virus itself,” says Hargrave. “If COVID-19 is the virus, CoCo is the antivirus.”
As businesses need to adapt quickly to the #NewNormal, many CoCo messages enforce that mindset, such as #LearnToLearn (be a lifelong learner), #BestPracticesBestPeople (share “best practices”), and #HumansHelpingHumans (don’t forget to help others).
See the website at https://coco.mediashower.com.
About Media Shower
We’re the global media company that makes complicated communications simple, and spreads them using the power of the crowd. Follow us @TheMediaShower on Twitter, or visit www.mediashower.com to learn more.