DUBLIN--(BUSINESS WIRE)--The "Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.
The global real-time bidding market is expected to grow at a CAGR of around 30% during 2020-2025.
The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market.
Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.
This latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.
Companies Mentioned
- Adobe Inc.
- AppNexus
- Criteo
- Facebook Inc.
- Google LLC
- Match2One AB
- MediaMath Inc.
- MoPub
- PubMatic Inc.
- Salesforce Inc.
- Smaato Inc.
- The Rubicon Project Inc.
- Verizon Media
- WPP PLC
- YANDEX LLC
Key Questions Answered in This Report:
- How has the global real-time bidding market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What is the breakup of the market based on the auction type?
- What is the breakup of the market based on the advertisement format?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the device?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global real-time bidding market and who are the key players?
- What is the degree of competition in the market?
Key Topics Covered:
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Real-Time Bidding Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast
6 Market Breakup by Auction Type
6.1 Open Auction
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Invitation-Auction
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Advertisement Format
7.1 Video
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Image
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Media & Entertainment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail and E-commerce
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Games
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Travel & Luxury
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Mobile Applications
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Device
9.1 Mobile
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Desktop
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Others
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.2 Asia Pacific
10.3 Europe
10.4 Latin America
10.5 Middle East and Africa
11 SWOT Analysis
12 Value Chain Analysis
12.1 Overview
12.2 Inbound Logistics
12.3 Operations
12.4 Outbound Logistics
12.5 Marketing and Sales
12.6 Service
13 Porters Five Forces Analysis
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
For more information about this report visit https://www.researchandmarkets.com/r/7n41gf
