LONDON--(BUSINESS WIRE)--Technavio has been monitoring the digital OOH market and it is poised to grow by USD 8.72 billion during 2019-2023. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Please Request Latest Free Sample Report on COVID-19 Impact
The market is fragmented, and the degree of fragmentation will decelerate during the forecast period. Clear Channel Outdoor Holdings Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA. are some of the major market participants. The benefits of OOH advertising will offer immense growth opportunities. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Benefits of ooh advertising has been instrumental in driving the growth of the market.
Digital OOH Market 2019-2023: Segmentation
Digital OOH Market is segmented as below:
-
Application
- Retail
- Recreation
- Banking
- Transportation
- Education
- Other Applications
-
Type
- In-store Advertising
- Outdoor Advertising
-
Category
- Billboards
- Shelter
- Transit
- Street Furniture
-
Geographic Landscape
- APAC
- Europe
- MEA
- North America
- South America
To learn more about the global trends impacting the future of market research, download latest free sample report of 2020-2024: https://www.technavio.com/talk-to-us?report=IRTNTR31760
Digital OOH Market 2019-2023: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our digital ooh market report covers the following areas:
- Digital OOH Market Size
- Digital OOH Market Trends
- Digital OOH Market Industry Analysis
This study identifies use of AI in OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years.
Digital OOH Market 2019-2023: Vendor Analysis
We provide a detailed analysis of vendors operating in the digital OOH market, including some of the vendors such as Clear Channel Outdoor Holdings Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA. Backed with competitive intelligence and benchmarking, our research reports on the digital OOH market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.
Register for a free trial today and gain instant access to 17,000+ market research reports.
Technavio's SUBSCRIPTION platform
Digital OOH Market 2019-2023: Key Highlights
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will assist digital OOH market growth during the next five years
- Estimation of the digital ooh market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the digital OOH market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of digital OOH market vendors
Table Of Contents:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY APPLICATION
- Market segmentation by application
- Comparison by application
- Retail - Market size and forecast 2018-2023
- Recreation - Market size and forecast 2018-2023
- Banking - Market size and forecast 2018-2023
- Transportation - Market size and forecast 2018-2023
- Education - Market size and forecast 2018-2023
- Other applications - Market size and forecast 2018-2023
- Market opportunity by application
PART 07: MARKET SEGMENTATION BY TYPE
- Market segmentation by type
- Comparison by type
- In-store advertising - Market size and forecast 2018-2023
- Outdoor advertising - Market size and forecast 2018-2023
- Market opportunity by type
PART 08: CUSTOMER LANDSCAPE
PART 09: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2018-2023
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 10: MARKET SEGMENTATION BY CATEGORY
- Market segmentation by category
- Comparison by category
- Billboards - Market size and forecast 2018-2023
- Shelter - Market size and forecast 2018-2023
- Transit - Market size and forecast 2018-2023
- Street furniture - Market size and forecast 2018-2023
- Market opportunity by category
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 13: MARKET TRENDS
- Use of AI in OOH advertising
- Market consolidation
- Integration of technologies for digital signage
PART 14: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 15: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Clear Channel Outdoor Holdings Inc.
- JCDecaux SA
- Lamar Advertising Co.
- OUTFRONT Media Inc.
- Ströer SE & Co. KGaA
PART 16: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 17: EXPLORE TECHNAVIO
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
